Island Keywords - How Zero Search Keywords Can Bring In Amazing Traffic!
Hi WA'rriors and WA'rriorettes,
We have all seen it on Jaaxy, Google's own Keyword tool and a variety of others and been a dejected at such a great Keyword and topic idea that we had...only to see <10 traffic.
What does that mean?.
It means you might just have an island keyword on your hands!.
Zero or <10 traffic does not always mean the particular keyword always has no traffic or fewer than 10 searches per month - although, as a word of warning this might just be the case! - so be careful!.
From time to time there are those keywords that have <10 searches in Jaaxy or any other keyword research tool simply due to there not being sufficient data to give any information at all.What Is An Island Keyword?
An Island Keyword is one of those keywords that are on a land far far away lost in the digital ocean of Keywords that return zero traffic on a land of their own isolated as if they are on an island of their own.
Just like a tropical island - some can be great, some, well, if you have ever been on Koh Chang outta season can be simply terrible!.
As I Explained In This Article, as I touched very lightly on Island Keywords that you can end up with thousands of traffic for this type of keyword.
Island Keywords are also a fantastic way of creating content that your competition is missing or simply don't want to cover.
This article here explains the power end effect of building a site simply covering what you competitors are missing out on. As the evidence of such is confirmed in the comment when a lovely lady replied saying she created a 40 page site getting a lot of traffic and a good income just writing what her competitors were not covering.
Note: These are not uncommon results, still if you end up with say 50-60 traffic from a <10 traffic keyword in jaaxy would think it of as a bad deal or a waste of your time in creating the content?.
I wouldn't!.How To Find A Good Island Keyword
As I said earlier there is a certain technique involved in island keywords as some can be a tropical paradise while most (if you are not careful) can really be a deserted island that leads to zero traffic.
- Step 1. Think Of A Base/Seed Keyword
Think of a few main base/seed keyword, a head keyword phrase from which you are going to add the tail to.
This part involves a fair bit of brain storming - this is essentially going to be the topic of your content.
I'll free flow here - so excuse the search results or what kind of traffic/QSR comes up.
"How To Teach English".
I'm dang sure without checking there are are a lot of searches for that term and a lot of competition.
- Step 2 Add Some Unique Qualifiers.
This part, just brainstorm and come up with a variety of unique qualifiers to you base/seed Keyword that are correct use of the English Language and make sense.
"How To Teach English As A Second Language To Children"
"How To Teach English As A Second Language To Your Child"
"How To Teach English As A Second Language To Italians/Germans, Spaniards".
"How To Teach English As A Second Language From Home".
"How To Teach English As A Second Language Online"
*Note you can also miss out in this example "As A Second Language".
"How To Teach English Abroad During Your GAP Year"
"How To Teach English And Travel The World For Free!".
You are only limited here by your creativity and what would be a great topic to write about.
Step 3: Check Jaaxy!.
Run any and all of you keyword ideas in jaaxy and see what kind of traffic and QSR you are getting. If the search volume is low - and competition is low you can certainly use them as content ideas on your blog.
If the Traffic is <10 - initially you would think meh...bad keyword idea - nobody is searching for this.
- Not always the case. You might just have an excellent island Keyword on your hands here!.
How To Tell If You Have A Good Island Keyword?
This part is easy Google is your best friend, your VERY best friend.
Run your head/seed Keyword in Google if it comes up as an autosuggest - bullseye - people are searching for it!.
Run use the Alphabet Soup Technique - not in Jaaxy but in google - If your keyword comes up, great - folks are searching for it?
Does your keyword or a very close variation appear in the PAA - People Also Ask area?
Does it appear in the Related Searches at the bottom of the Search Results Page directly or as a close variation?
If so, yes, this could be a great island keyword as our great friend Google is clearly telling us that people are searching for that term - the <10 traffic may just be due to there not being enough historical data for that particular keyword.
Have you had success with zero traffic keywords? Been surprised that you actually got traffic or knocked it outta the park by stumbling upon an Island Keyword?.
Or do you have any of your own super keyword research techniques that you use yourself?
(I'd love to hear them!.)
Thanks for reading and don't pass up those <10 Traffic keywords!.
I am astounded by the comments below and in particular flabbergasted by the success with Island Keywords that some members have reported, Particular JanieTH Who has for her target Keyword got a featured snippet with full description and image Position Zero and position 1 for a similar related article.
You simply cannot get any better than that! JanieTh has commented that this particular article is her top traffic one - yet is an Island keyword of <10 Traffic.
Well done JanieTH! - that is what I call owning the SERPS!.