Picking a Fight That You Can Win - My Big Realisation!
Let's face it if you wanna go ducki' an' divin' bob'in and weavin' with Mike Tyson you better be be prepared to lose!.
If you want to go "toe-to-toe" and win, knock out your competitor flat out choose them wisely!. All of your high ranking competitors be the boxers or other websites in your niche they all leave a fingerprint, their DNA will be all over the web, and particular all over search.
Even the high ranking "heavyweights". Study them. Study them smartly. All your competitors will have (regardless of which niche).
- - Strengths
- - Weaknesses
- - Areas they can improve on.
- - A certain word-count, Tone, style, structure (both site and article).
- - A certain DA/PA.
As Jerry H quotes rather wisely Steve Job "Success leaves clues". I like to call it the DNA of success or your competitors in your industry. There is no need to re-invent the wheel - this was my big realisation!.
Using this information you can deliver a knock-out blow to your competitors.
Don't try to compete with your competitor on their strong points, but whoop their butt's on their weak points and areas they can improve on.
I like to think of it like a folly winning a race by running between the legs of the bigger race horses.
You can think of it like studying say Mike Tyson's moves and style and identifying a weakness and targeting it to knock him out!.
(How do you think James "Buster" Douglas managed to Knock him out back in '88?).
There is no need to pick a battle for the rankings that you can't and probably won't win. This is why it is best to adopt the 100 x 100 (better still 50 x 50) of search volume and QSR.
....And study the rankings. Can you out rank who is on page one?
All of this is taught in the training at Wealthy Affiliate.
There is a reason why Kyle is telling you to stick to a QSR of less than 100 - pick a fight you can win.
What do you think he is doing when he tell you to find similar successful 5-6 sites in your industry that you like and look at their categories and structure, but not to copy them.
He is teaching you to choose your competitors wisely and find the content gaps.
Speaking of which - why do you think real SEO experts (and not the fakes that just teach or blog about it - RE: some Bald German guy who has no SEO Clients but a hugely popular SEO Blog) insist on using the competitor analysis tool that is standard in SEO Tools.
When you have found your competitors weaknesses and areas they can improve on....
Learn To Use Jaaxy
Jaaxy tells us all we need to know - yes even competitor analysis.
repeat after me!
"Jaaxy is not just a keyword research tool!". I'll leave it to you to find out how to use Jaaxy to its full potential. If you learn by yourself - you will appreciate it more. Go, play around, use it to find:
- The word count
- Internal link information (how many).
- Keyword Density
- And much more!.
And take this as a key to what google is looking for.
To be quite frank Jaaxy! Is a full on SEO tool minus the backlink data.
Compare this to what is taught on MANY other Affiliate Marketing Training Courses that have what I call the PAP method - Publish and Pray!.
(Prey and Publish is better than Publish and Pray!).
DON'T EVER TRY TO COMPETE WITH THE REAL HEAVYWEIGHTS
(unless you are a heavyweight yourself!).
If your create content trying to compete with the "big boys" you are only going to get crushed and knocked out, don't ever try to play to "Their Strengths" - play to your own strengths which you will develop overtime and play to their weakneses, what they are not doing, what they are missing.
That, folks was my big realisation and "aha" moment over 5 years and 4 different niches, including one hell of a competitive one.
Now get out there and give yourself a fighting chance.
I'm curious - did you have any "aha" moments or big realisations?. Tell us all about the, below!