Reconnecting...
You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.
Keywords are going to be the “root” of all your SEO success.
First Off, WHAT IS A KEYWORD?
A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.
For example, here is an example search I did in Google.
This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).
When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.
With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.
There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.
In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.
Each Post You Create Will Be Targeting a Keyword...
Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).
This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.
100 posts = 100 target keywords = 100+ potential Google rankings.
This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.
Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!
I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!
Task 1: Perform 5 different searches using Jaaxy.com
Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.
There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.
You can see I have entered "increase vertical jump" into the search (as shown below).
My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:
- basketball drills
- basketball skills
- increase vertical jump
- dribbling drills
- etc
After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.
Here are how the search results look for the "increase vertical jump" search.
As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.
- Keyword. This is the search phrase that the data to the right of it is representing.
- Avg. This is the overall monthly traffic this search term gets, globally.
- Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
- QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
- KQI (Keyword Quality Indicator)
If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.
Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)
The Rules of a Quality Keyword
There are a few rules that you need to follow
Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.
Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!
As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.
Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.
An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".
Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)
Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.
Go Premium and Get Jaaxy Lite (& Unlimited Searches)!
ReplyYou are in the first lesson of the training course. You need to read all the information, watch the videos and complete each task as you are asked to do so.
Its like Diana says
But it is an amazing platform, full of all the training and support of likeminded people, who all need to survive.
But I would take a change.
And order the premium immediatly, so you can try and see for a month. Premium brings a lot for 19 usd in 1st month. Then decide.
So I do have a number of questions:
I understand the need to write 3 articles a week. How long are they usually?
I chose a niche that is very specific, so much so that I don't know if I can blog forever on it. So at this point, I am thinking of extending the subject, and maybe change the name of the website.
Basically I am thinking of going from Knives and Spatulas to cooking and baking utensils.
What do you think?
Now the other thing I would like to include in there is possibly cooking demos, or utensils use demo.
What are your thoughts on that?
It seems to me that one website could be a lot of work, and even though you offer the option of having several, how much time a day the successful members spend on their website a day?
Thank you so much.
JC
So you have a lot to talk about before you expand.
In a day, you can spend how many hours you have in a day to invest building your site. One hour to get started is good.
Good luck!
Cynthia
Once you feel you have exhausted your initial niche, you can slowly expand to add other elements one at a time.
It's a good idea to have videos, but not too many as they can slow down your site.
Just spend as much time as you have available. I personally spend 3 hours per day.
How do you make articles (posts)??
Have you followed the training? Are you trying to create it within SiteContent? Are you getting an error message? Are you trying to create it directly within WordPress? Are you getting an error message there?
Hope that helps.
Have you chosen a niche that you are genuinely interested in and would enjoy writing about? You can look at other websites who are covering the same niche so you can get some ideas, but make sure you don't copy and paste anything. You could perhaps write about the different ways of teaching languages.
https://elttguide.com/basic-ideas-and-techniques-for-teaching-the-four-language-skills/
Here is what I got as an example when I type in "language teaching" in answerthepublic.com search engine:
I notice you have been here at WA nearly a week, and after your first 7 days you won't be able to ask any more questions. So, make sure you fully understand the process.
Basically, you need to write 2 or 3 posts every week, totally original and in your own words. After a few months, your posts should be indexed and possibly ranked in Google.
If like most you are doing an niche website for affiliate marketing, your website will reach the 4Bn+ internet users.
So I suggest global affiliate links were possible (Amazon does have some country specific rules and multiple registrations needed - please search in search bar for how to do this)
- "Can I only promote products outside of South Africa because of shipping costs and long delivery times?" I suggest you promote global affiliate links. Then the shipping will be determined by whichever of the 195+ countries your audience lives in - determined between the seller and the buyer (normally affiliates don't have to deal with any of the shipping issues)
- Local SEO/Local promoting - sure you can do this also.
E.g. Keyword, "how to buy ___________ in South Africa", you could add South African affiliated stores for local promoting here
Does this help?
