You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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Suehila Premium Plus
We are asked to join in on the discussion about goals. I think for the first time I noticed it said “personal” goals. Money goals have not really worked for me very well.
It’s amazing to me that I never saw “personal” goals before.
So, my personal goal is to be able to have a place of my own that is clutter-free, noise-free, a place I can go to and just read and smell fresh flowers, a place that is clean with great lighting, crisp, smooth white/cream/light grey colors (and I must again emphasize no clutter) and a place to light a candle and sip some tea or coffee and learn and grow. Even though I’m 60 it’s better late than never.

I’m sure my family would love it as a place to relax and enjoy some great conversation and good company. It is a dream, sure. But now I am making it a goal.

Is that specific enough? Now I think so :)
AbieAJ Premium Plus

Yes you need comment on two people money goals on below thread However, you can focus on personal goals within a blog post at WA.

That's really an awesome feedback, thank you for your time and effort commenting, we really appreciate your input.
jghwebbrand Premium
Thanks for sharing what you are looking forward to.
We are so delighted to meet you
If you have any money goals you can share those there.
This is just what you would like to earn from doing make money online.
Here's the link for that. Enjoy you training and the community here at WA.
Suehila Premium Plus
I just read this first training lesson again. It’s such a warm and welcoming post. No matter how many times a person doesn’t follow through or take action (and we all have our reasons even if they don’t serve us) this first post is like a renewal.

I thoroughly enjoyed reading it again and feel encouraged once more that I can learn this and develop a marketing strategy for my new interests here, including my new and ongoing training as a Human Potential Coach. Thank you, Kyle and Carson!
AbieAJ Premium Plus

That's awesome, we are glad you are enjoying the training here.

Kindly let us know when needing help or having further questions.

Welcome to WA and our community.

Abie & AJ
Suehila Premium Plus
Thank you :)
jghwebbrand Premium
Hello. So glad to meet you.
It is so great to read your post. Thanks for sharing your thoughts and the inspiration the training is providing you.

If you ever have any questions as you go through the training, please ask.
AbieAJ Premium Plus
So very welcome.
Suehila Premium Plus
Hi! It’s nice to meet you, too!

I’ve been a member for awhile, but I just didn’t have a handle on what I really wanted to do and money wasn’t the greatest motivating factor.

I’ve started just a few of the lessons and never really got very far.
Now that I feel like I have found something inspiring, it kind of kick-started my desire to move forward with the training.

It will probably be best for me to set up an accountability partner or group at some point. But for now, I’m motivated enough - at least I am today! Because the purpose is becoming more clear and I think WA is the best way to proceed.

Plus, I have learned how to navigate YouTube and post videos and maintain a channel (not intended for now to be a money-making channel but rather a discourse on science and religion).

So now, I am much for comfortable and always feel welcome here :) And responses like yours are exactly the reason why. I will make sure to reach out to you if I have any questions.

Thank you for your support!

BrianPayne3 Premium
I am having an issue with SEO Critical Errors
I have contacted Site Support who said they can't help and sent me to Site Theme provider.
I contacted them and they are only giving me links to more and more you tube training videos on Elementor and building websites.
The training on WA is providing that. I need to know how to fix the SEO Critical Errors.

Anyone ?
countrylife Premium
In addition this may be useful
Desiree369 Premium
Ok question. What if we don't want to write a blog? I just want to market items simply rather than create a blog. I had thought about blogging previously, but I don't feel that it is really for me. Are there other options to just create a website with a funnel and market the desired items? Please advise. Thank you so very much :)
jghwebbrand Premium
Rich original helpful content is key to getting website traffic.
So if you are creating funnels, how will you approach that? They will need original rich content to get ranked.

The question to really ask is what is the purpose of your website? How are you going to help people? Helping people is answering questions regarding your niche, providing guides, and doing product reviews. Who do you want your audience to be?

You can use a funnel approach but make sure your visitors get real value from your site (that they learn something significant enough they want to return over and over. It takes time and content to build trust. Help first then get sales.

Have more questions, just ask.
Rex10 Premium
Go to the top of the Dashboard and click on "Training" then go down to where it says "Training HQ" on the next screen you will see a search bar. Try "ecommerce" you'll find a lot of training resources here on just about anything to do with online business and marketing. Hope that helps.

Hackerist Premium
According to Kyle, cofounder of WA, we must follow the 4 step process that is vital to any success online:

1. Choose your niche
2. Build your site and write content
3. Rank higher on search engines (Google, etc.) to drive traffic
4,. Monetize your site

Yes, there are other ways to make money online, but one that might bring 50% or more of the total income is affiliate marketing. If we don’t want to write posts, we wouldn’t be getting the second step done.

The following video will help: Tom
IAnum1 Premium
Most affiliate programmes will require you to have a website. Using only a landing page and funnel may mean using adverts, that target a particular audience. Hope this helps.
AbieAJ Premium Plus

You can run your own ecom store however in every business we make we've got to think of marketing. How would your customers come to your store purchase the goods you are proposing to help them with their issues.

What medium are you going to use, what funnel / ads / campaigns would secure a good income selling wares from your store.

Technical stuff can be learned by installing perhaps a woocommerce plugin, integrate PayPal and do a funnel, build an email list once there's traffic market to the list and so on.

To have a funnel you've got provide value and an offer they cannot refuse to entice them to part with your business endeavor.

With a blog essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Instead of joining affiliate programs, you redirect your visitors to your online store. You can have the blog within your store. A visitor lands on you post, like what they see can make an informed decision they click link provided they visit your store, they purchase the focused offer.

Whatever you do , you've got come up with high impact content to tell your visitor you have what they need and you can help them, whether it is a blog, funnel, facebook, or any social media ad / campaigns, you've find the right copy that would make the cut.
BrianPayne3 Premium
Can anyone help me with a number of issues.
Firstly my title for Privacy Policy is appearing on the main picture on the main page.. even when i set up a separate menu for it.. the title still appears on the picture. but I want some catch phrase to appear on the picture.
I choose the privacy policy template. so why is the title appearing on the picture of the theme page

I am also getting 3 Critical issues message on the SEO
mostly about Files (Java and CSS files not being minified )

Anyone there with some experience of this...
My website is online shop / e commerce so its not exactly the same as in the tutorial video.

AbieAJ Premium Plus

That may be theme limitations, however uncertain without a screen shot? privacy policy is a page that usually goes in a menu.

Java and CSS files being minified actually helps with your sites load speed.
BrianPayne3 Premium
Hi A J
Here is a picture of the screen on my laptop.
Its even more confusing now that i looked at the website on my phone as it appears as Hello World.. Like I had not posted the privacy policy or about me posts.

Thanks for replying
AbieAJ Premium Plus
That's a theme thing you can try Appearance > Customize see if you can tweak , if not you may want to change your theme .

If you do, you will not lose any contents vs some CSS styles and possibly social media icons a bit of tweaking and you are done.

We always recommend leaving a back up theme, you can do with the Twenty TwentyOne.