You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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I was thinking about doing a niche in gluten free. I am not entirely sure what to narrow it down to.

I did search Affiliated Programs for Gluten free and came up with a few that are on the direction toward protein bars and snack food. They are anywhere from 5% - 15%.

Does a niche in gluten free sound like a good avenue and any suggestions on how to narrow it down or if I should just go with what I found really quick with the affiliate programs?
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hercsy Premium
To be honest i thin gluten free is a very broad subject and lots to write about.
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kbiel4 Premium
Gluten free is a good niche, but I feel it could be "broken down" a little bit. A couple of examples may be 1) the many effects Gluten free diets can have on one's health and 2) the specific types of gluten-free diets, such as fruits, vegetables, and some grains (to just name a few). These are some examples that may be less competitive in your audiences' searches. Hope this helps.

All the best,

Kent
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megawinner Premium
It is already very narrow say, Gluten-Free Chocolate bars.
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cld111 Premium
You want to make sure you can find things to promote that will pay well. Protein bars are fine, but you won't make a lot on them.

However, because it's a food/cooking related site, you can promote other things related like cooking appliances.

If you go this route, I would definitely use Pinterest to build up your traffic.

- Christina
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mcb247 Premium
I few sub niches could be GF Foods, GF Recipes, Dealing with coeliac disease (when I was diagnosed about 6 years ago I went hunting for information) Living day to day with GF ... as you can see there are various sub niches you could adopt.

Most people with auto-imune diseases tend to suffer from more than one a closely connected angle is pain relief for some so you could go down CBD route for affiliate products.

I would look at diet and nutrition as this is always what people are looking for... you could expand into recipes as you grow.

Maybe creating your own product could be a good income stream too.

Trust this helps :)
Martin
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Hello, a couple of new questions, if you allow me please:
1. Under Home Page settings: it seems there's a new option, called "Use Statistic Front Page"; when would this option worth to be in place?
2. The name of my recent site appears already under other former users... What are my alternatives? Should I change my WA one at this stage? My thanks
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so I got some time to use the platform, can I earn money from a starter account ?
please give me a strait answer cause i got no money, I'm using all the money I saved for college, if I make money here as a starter i will for sure use some of it, to upgrade to a premium
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keishalina9 Premium
hi Arlindo & welcome to Wealthy Affiliate free starter!

short answer is yes.

there's always a however .... it will take you much, much longer and with greater effort for less return ....

you've landed on an awesome self-directed training platform where you can learn to build your new on line biz to fruition and it's a longer term project .... just as any viable successful business, it takes personal effort, time and resources to build to scale ...

suggest you get rolling on the step by step training with Kyle by clicking on the blue link .... with your free starter, you get Level 1 OEC and will have built your initial website after Lesson 4 .... all the best to you for every Success, cheerio ... :)
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RoopeKiuttu Premium
Hi Arlli,

Thanks for your question.

Let me give you a comprehensive answer, alright?

Based on my vast experience and helping 1,000’s of people to get started, I can say the following:

It’s possible to make money with a Free Starter Account but it’s MUCH easier with a premium membership.

The reason is that with the premium membership you’ll get everything you need to make a life-changing income online:

1. Training
2. 24/7/365 Support
3. Expert Mentoring from Successful Online Entrepreneurs (Learn more here: )
4. All high-quality tools (Jaaxy, managed website hosting, SiteComments, etc.)
5. And more…

Another thing that I’ve often noticed is that people who are always just looking for freebies, aren’t really committed to succeed.

You may not be like that. But the fact is that most who only take the free will never succeed because they’re not willing to put in the work.

I’m paying myself for the premium membership and it makes me more than 100 times more than I put into it. Check out my post below: Summa Summarum:

Yes, you can make money with the free membership BUT

You’ll make it most likely much faster with a premium and earn much more.

That’s what I’ve learned over the years.

Feel free to ask me anything also in the future! I’m here to help you to succeed.

-Roope
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I appreciate your honest feedback
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rroberts89 Premium
I'm pretty sure I have my target audience right now; the concept I'll use to build my business' foundation. I want to be able to possibly teach some classes and/or have some online lessons available. Access to video streams of Afrikan/Black studies lectures and teachings. Afrikan-centered books and to sell books like these. I've already come across several book-selling websites with affiliate programs. I'm putting my intentions out in the Universe and also gonna do my part.
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keishalina9 Premium
hi Rashad & welcome to Wealthy Affiliate Premium!

Sounds like you've got a positive plan moving forward & best wishes on your up-coming wedding!

All the very best to you for every Success in your new life together, cheerio .... :)
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rroberts89 Premium
Thank you for the warm welcome. Much appreciated.
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keishalina9 Premium
*** you're most welcome ...enjoy the amazing WA journey to Success, Big Success! ... :) ***
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Doctorluv Premium
Real positive vibes.
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KristenNTish Premium
Can I change the name of my website? Once I started writing the About me page I realized the name doesn't really match the content I will be filling it up with.

Also just general feedback, maybe if the training had us write the about me section of the website first as an exercise it would have helped with that part.
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ChrystopherJ Premium
The website name yes, but domain, no. As a Starter Member you only have 1 Website slot. The only way to change your subdomain is to delete your website and start again. As a Premium Member you have 10 website slots, which means you could create a new subdomain or purchase a domain name, allowing you to “move” / migrate your website files to the new domain name.
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