You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


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Lordsman Premium
I'm trying to set up my SEO. I get a launch wizard instead of the screens in the video. It asks a lot of different questions and never offers the check boxes we are supposed to do in the video of lesson 6. What do I do, or have I done wrong?
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jghwebbrand Premium
The launch wizard is from the plugin author itself. Even if you get the wizard, once you can get out of it, go back and check the contents in each tab to make sure it matches the training.
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Lordsman Premium
I'm trying to set up my SEO. I got a launch wizard and it doesn't look anything like the instruction video. I tried to do it and it just got more and more confusing. It wanted me to join Facebook, Linkedin, Twitter and every social media available. I'm ok with that but the few simple boxes on the video were never offered. What do I do. I'm on lesson 6?
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feigner Premium
you can just click next down the bottonm of that screen and go onto the next one
aio has recentlty totally changed their interface and hopefully wa will put up a training on it soon...
just think of it as one of the multitude of changes you need to learn to deal with when working online....
good luck
phil
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Lordsman Premium
Thanks I give it a try.
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AbieAJ Premium Plus
Hi that's true a new layout, I would launch the wizard and set it up this way.

By time a newer training is in play.
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Ziggyonline Premium
Thanks for clarifying! Thought I was missing something ha
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Ziggyonline Premium
Thanks for asking this question! I was thinking the same too ha
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Lordsman Premium
Thanks for the comment Ziggy. As new kids on the block I guess we'll be in for a lot of surprises.
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Lordsman Premium
I sure hope so. Thanks for the reply.
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I literally had the same problem.
Yo guys let’s help each other
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What is the best affiliate site to use?
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have you had answer on the best affilliats sites im wondering myself
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Cyndes Premium
depends on your niche. The easiest one to get started is Clickbank
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WilliamFW Premium
I have an existing website where I have previously published an "About Us" page as an actual page.

I have no problem republishing that using SiteContent as a post. That makes sense from the standpoint of giving visitors a chance to comment on it. I will also make sure it mirrors the suggested format.

It will be a simple change to point my "About Us" menu item to the new post.

With regards to the suggested Privacy Policy template, is the SiteContent template GDPR compliant?

If we are hoping to attract visitors from around the world (including the EU) don't our pages need to be compliant with GDPR?
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ChristinaWi2 Premium
Good evening everyone, I think did something wrong I did the about me page & I hit the publish button I meant to save it!
Also I forgot to hit the ABC button for grammar & I put in .com after my website instead of siterubix.com can I go back & change these things or did it publish already 🤦‍♀️ can someone help please!!
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lapr007 Premium
You can return to your profile and edit it with no problems.
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ChristinaWi2 Premium
Thanks ok now iam t to figure out when you put your website name in the brackets on the policy page do we put www. First then our website name .siterubix
Because iam doing my spell check & its saying that my website has errors that iam spelling siterubix wrong here is my website this is how iam putting it in.
K-dfashions.siterubix.com
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Hello, I chose books as a niche and I don't know what type of keywords I have to search, people research books with their names and they won't write the word "book" I'm really stuck at this point please if you have any idea I hope you reply to me, also Kyle hope you give me a hand in this.
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