You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
Kyle, I've been on this online training for a few days now, and am having a problem hearing this. I have my computer settings sound up to 100%, but still the sound on this site is very low. Do you know of a way to turn the sound up on this site?
RickHan Premium
I don't think its the site, I hear it fine on my computer. Perhaps its your speaker on the computer. May I suggest buying an amplified speaker for your computer. It doesn't have to be a big one but should be able to plug into the audio jack on the computer.

Hi I completed level 1
i do follow the instructions to build your own website. i think i kinda mess it up in the walkthrough videoi i notice in the the dummy site they create theres a "home" in above underneath your websites name but mines dont have it.

anyone help please?is it fine or i mess it?
feigner Premium
congratulations on getting your site up
i think the home bit will be in the menu settings - if you havent got to that bit yet then dont worry.
continue with the training and see where it takes you.
good luck Jester
yeah you're right found it and I can easily change it actually. thanks for the reply though.
nathaniell Premium
You can change the "Home" label on that menu item pretty easily! Here's how to edit your menu:
thank you
CWPinecone Premium
I already have a website that I started 3 weeks ago. It's a crafting site that I was thinking about learning a wide variety of different things using different mediums. Now after watching the video, it seems like my niche is too broad. My blog right now has an ongoing one with a crocheting project as I learn how do do it. Then another one today I posted was how to make the Valentines gnome that I have up as my profile pic. So my question is, should I narrow things down when talking about my "niche?"
suzieq Premium
Hi Carrie,
Do you have anyone in particular you're targeting? How do you plan to monetize your site in the future?
Answering those questions might help you narrow down your niche.
For instance, are you wanting to focus on budget friendly crafts, or seasonal crafts, etc.
Something like budget friendly crafts is narrower and could be a something a certain audience is looking for.
Try doing some research on Jaaxy to see what crafters are looking for. Look for those keywords that have a higher search number.
Hope this helps,
yopisuper Premium
in my opinion is your starting off good, and i would agree that the different mediums would narrow the SEO to a more defined search.
CWPinecone Premium
I am part of another group that teaches and has links to different companies to sign up to become an affiliate. I signed up to the broader spectrum of places like Hobby Lobby rather than a particular product. I was going to work on different project within my blog and advertise particular products within each blog that I use to make my product.
So as you can see, I'm a bit confused as to where I want to go from here.
freesablue Premium
I already have a blog that I started with the intention of using it as a platform for affiliate marketing. Since I am a senior and almost retired, this is directed at those like myself. I was planning on using this for promoting products, that those who are retired are almost retired are interested in. Is this a viable plan, or does it need to be more specific my blog:
Very good idea. My position is also like yours.
jan135 Premium
No, not necessarily, the title of your website is not as important as writing content that the search engines will love.

The products you want to promote must reflect the title of your website, for example, products that retirees use or want. Maybe like funeral insurance for instance. You can then promote funeral insurance on your website.

Hope that helps

It sounds like a very good target audience for two reasons: There are more and more people retiring every day and those same folks have the time to browse the internet and the money to spend on services and goods.
You should do well.
I have a quick question.
There is a COPPA rule on youtube to protect children. That applies to websites.
How do we apply that on our website? I guess we need to. I will probably have some content, which may be interesting to children too. I am afraid to be fined. :/
I looked into it, but their Q&A did not have a clear answer to that. No explanation of how to comply.
suzieq Premium
Hi Kat,
I did a little research for you, and wow! A lot of legal jibber jabber, lol. So I went on a hunt for something written in plain english. I think I found one that explains it a little bit better. Really, you just need to be very transparent...
Hope this helps,
you are amazing. Thank you. I definitely will have a look into it. usually these legal stuff is hard to understand and they explain everything but the one info needed.