You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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Recent messages
Rodje31 Premium
Hi kyle, yeah my question is regarding the website. Correct me if I'm wrong, what I understand is if I go through premium I can use ok make website about 50? And one more question. I made 1 website already and I registered it cause I prepared .COM. so if I make another website do I need to register again for the.COM and this for another purchase again? thanks
DianeScorpio Premium
Hi - actually, you can only have 10 domains hosted here as a premium member. The rules changed last year. Each site will need its own .com domain at a cost of $14 per year for each one.

Do be aware that a website requires constant maintenance, with new content added on a regular basis. As a beginner, it may be challenging to try and work on more than one website.
Rodje31 Premium
Thank you Diane for the info. I'm sorry one more thing. with the website I made can I use this for 3 products? or for every product need one website? thanks again
DianeScorpio Premium
Hi - you can promote as many products as you want on one website, providing they all relate to your chosen niche subject.

For example, if your site was about kitchen gadgets, I wouldn't expect to see gardening products or travel items etc.
Rodje31 Premium
I'm still confused to understand the Niche. can you give me any advice? cause me and my wife were really IN with Healthy Lifestyle. The products that already on our list are supplements, and some appliance or gadget that's good for health, Can you consider to have a healthy lifestyle is to have as well a good environment or ambiance?
Rodje31 Premium
and just incase can i edit the website i registered? thanks again
DianeScorpio Premium
Hi - a niche is the subject of your website aimed at helping a target audience. As regards a health-related niche, it is one of the top 3 most competitive niches.

Therefore, you need to focus on a small aspect of it, to show that you are an authority on your subject. So, if you are interested in supplements, you could choose supplements to improve an immune system or supplements for pregnant women or supplements for vegans etc.

Remember, you will be expected to write a lot of original content about your niche, nothing copied and pasted. You are not just setting up a shop. You need to write articles to attract visitors to your website.

Take a look at my training to see if it helps.
DianeScorpio Premium
You can edit the content within your website, but you can't change the .com name, if that is what you mean.
Hey how are ya
So my understanding is that my question allowance will end tomorrow. What happens then should I get stuck and not longer allowed to ask questions?

Also I am not sure of what to add for content on the website. yes I have an idea of what I will be doing ( kind of ! ) Still though I have no idea what I should add for website.
DianeScorpio Premium
Hi - yes, you will not be able to communicate with anyone on the platform. You can use the search feature at the top of the screen to try and find answers to any questions.

As regards your website, you need to write lots of informative articles about the niche subject that you have chosen.
feigner Premium
this is where you will need to do all the work...
using the search bar by clicking on the spyglass you will need to ask your questions in there to see if anyone else has asked them and how they solved them...
or use google to refine the searches...
if you use [topic of question]
you will get all hte results related to your question on this site only....
it will become more difficult but not impossible as others achieve success without even using wa....
try and see if the series by dvalentine is available for you to follow ..if it is then it is worth gonig through to see the process....
i wish you well with your online journey
Thank you feigner for your suggestions. ;-}
Ok Diane thank you so so much for your help. Greatly appreciated.
I also wanted to ask this question. Thank you and good luck
Ghenry2 Premium
If you had something to sell, what would you say to the person you want to sell the product to? That is what it is, you put it into writing in the same way.

You will have to do some research on line to learn about the product so you can describe the product when telling your friend about it.
The benefits most likely. And you invite him/ her to buy the product you are selling on line.

In terms of asking questions you will have to up grade to premium facilitate questions. Not sure if you can still do lesson one, if you can some of your questions would be answered there.
rpurespirit Premium
Diane, for the ones that purchased the premium, is there a limit for questions?
DianeScorpio Premium
Hi - no limit, you can ask as many questions as you want. You have full access to Site Support for technical questions and community members will help with other problems.
sorry for asking a lot.
if I upgrade my website to premium I am going to pay first 19$, then 49$/month?
In two months after training, I am able to earn money or I need more time to learn?
finally, in my country there is no paypal, is there another methods?
AbieAJ Premium Plus

This is a learning platform that teaches you how to build a successful website for affiliate marketing. You need to read all the information, watch all the videos and complete each task as you are requested to do so.

It is not a get-rich-quick scheme and requires months of consistent work. You are building a genuine online business for your future.

It can take 3 - 6 months to see any income. This is a long term commitment and takes months of consistent work

Yes credit card.
I have a website to feature my services yoga and hypnosis and it's honestly doing rather poorly. I've tried writing articles to get people to the page, but I really have no idea, even after checking google, what people would be wanting to know enough to search. Can I narrow my niche with these? Is something there worth blogging? Help? Thanks :)
JoeRebisz Premium
Hi-how many articles do you have on your website and has it been indexed by Google yet?
JoeRebisz Premium
You just started, it will time before you start seeing traffic, but it will need to be indexed and then ranked by Google before anyone will find it searching. Those are really two separate niches to be honest. You only want one niche per website. Concentrate on the one you feel you have the most knowledge on.
Aparna155 Premium
Give Google at least 6 months to index your site, and then to start indexing and ranking your articles/posts. Then only will traffic come to your site. How else will anyone find your site, Tatrina?
Nedia Premium
Hi, If you have just started with your website, It will be a good Idea to start getting traffic from WA site feedback like I am currently doing with mine. Organic traffic will need time, work and patience. You can read my blog on how I get traffic with WA site feedback below, to see how I am doing it. All the best

KBurris1 Premium
Are you using Jaaxy to research keyword rankings? That tool will give you an idea as to which words/ phrases are ranking better than others.

Do you have in person clients? Try starting a conversation (or do a survey) with a few people who fit into your target market. Listen to the key phrases they use to describe their yoga and/or hypnosis interests. Plug those phrases into jaaxy to see how they rank, choose the highest ranking keywords to build your content around.
You'd think so, but apparently there is a woman not far from me who is doing hypno-yoga which was kinda what I was going for. The site's been up for a long while, but I just started figuring out what to do with it.
Great idea! I have a few, but not enough because I'm having difficulty getting seen. THANKS!
The site's been up for a long while, but I just started figuring out what to do with it.
5 ways to make million

1. Stop obsessing about money

2. Start tracking how many people you help, even if in a very small way

3. Stop thinking about making a million dollars and start thinking about serving a million people

4. See making money as a way to make more things

5. Do one thing better

much love wes

number (6) will shock you click the link here
michaelw777 Premium
I am just going to say; this may upset you a little. But, if you are trying to promote The Wealthy Affiliate? Check your homepage; and check your stats. If you want to?

If you get the same information that I am getting; you may want to mention it to Kyle and Carson? I already have. And I am waiting to see what they do?

No Offense to anyone meant here; just trying to help The Wealthy Affiliate get better.
I liked your way of thinking.. we actually should follow these
What will I be expecting if I click on the link? :thinking:
TDeMello1227 Premium Plus
That is great advice thanks.
Wondering about the same thing :)