You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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Will our training lessons still be available after we finished the 10 sessions once we move to Premium Membership? I just asked because I am seeing about Menus and Widgets which will be more applicable later. We can try them now but I am not sure if I can remember the procedure later when more needed?
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michaelw777 Premium
Yes, from what I understand; they will still be available. All you have to do is go into training and sort of look at the lessons; and uncheck the ones you want and go over them again; and if you want to look again; leave them unchecked. If I am wrong; another Member please correct me?
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That would be fine for now. Anyway, there is a huge community and the founders are always available if we have questions. Just like now, I have seen that I have loopholes viewing the website that I created. I can always go back and correct them.

Thanks Michael!
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michaelw777 Premium
No Problem; I have not learned this yet myself; but if you are doing that? I suggest you learn to back up your website; and how to load the back up. Just in case? Otherwise; I suggest you mostly leave your site alone; unless you talk to Site Support, Kyle and Carson; hope this helps?
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indraneel Premium
Yes...Level one training will be available always... Lesson 2 onwards are only available for premium affiliates.

You can always come back and refer to them whenever needed.
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apache1 Premium
As a starter member, you have currently level 1 of the Online Entrepreneur Certification along with Phase 1 of the Bootcamp course that will always be available to you whenever you wish to revisit them.

Should you decide to go premium you have with the Online Entrepreneur Certification an extra 4 level of 40 lessons and with the Bootcamp 6 more phase lessons of 10 lessons in each.

They too can be revisited anytime as a premium member.

This does not include the many hundreds of Training Webinars that Jay (magistudios gives each and every week throughout the year. they are there along with the added courses and resources waiting for you.

Wishing you well along your online journey.

Andre
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thanks for the info, Indraneel.
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Thanks for a clearer info. It looks like you've stayed longer here.

Surely, I will join as a Premium member.
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apache1 Premium
You are most welcome Rose and you will see how much more you will gain along the way when you decide to go premium.

If you do there is currently a special Black Friday offer till May 11 where you can pay only $299 for the year and that will be locked in forever while you remain as a yearly member just wanted to let you know.

That is your choice to make how you want to go as premium but thought you should know to give you the best opportunity available while it is still there

Here is Kyle's post on this to give you further information.
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Ok, I will see budget allocation for that. I am just curious about what I've read from the community discussion last night, is it true that we will begin to get income from here in 6-12 months? Or are there ways to speed it up depending on the training that we are availing?
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apache1 Premium
Normally that is around the time it may take to see some money coming through remember this is a training platform to show you how to build a website from scratch with the niche of your choice,

The training is built in a way and in a certain order to learn how to do this right and that is why it is important to follow each lesson in the order given and complete each task at the end of the lessons.

This is done for a good reason for your to get the best out of the training and Kyle and Carson have had WA going for 15 years and still are going strong because they know what is the right way and what not to do.

You then need to get your website indexed by Google and the other search engines along with creating posts about the niche you have chosen and keep creating content.

That in itself can take time as you need to build up your website to attract visitors.

That is why it can take some time it is also dependant on how much effort and work you put in as well

There are many other factors that are covered in the training to monetize your website but working and putting in the effort and creating content is a crucial step to success online.

Online or affiliate marketing is passive income meaning there are no quick ways to succeed and note that you are building your own brand and business online.

Just like any brick and mortar business, they don't become successful overnight even with all the overheads they need to stay afloat.

There are many scams online promising you the world and making thousands in a quick time but the only ones making money quickly are the scammers ripping you off in the process.

WA is not a quick rich scheme but a steady process to build a solid foundation to your website and as stated above this is dependant on your own effort and why you put into it.

That is why many fail and give up because they don't want to do the work and expect to push a button and make money overnight. It doesn't work that way

Hope that gives you more clarity with this.
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apache1 Premium
As for your budget allocation the suggestion to go yearly is the cheapest way but that is only if you can afford it. Remember family and bills come first you can always upgrade to yearly later in need be its just that the $299 is and only will be available till May 11 but that is your choice to make
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Ok, I am willing too. In fact , I am working my way towards traditional business and have the same mindset but my family only permits me to do online works due to my limited physical capacity. Still a bit limp in walking, though stable anyway.
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Ok, hubby can answer that more depending on his priorities. I am still somewhat dependent on him
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apache1 Premium
I wish you well in whatever choice you make or need to make according to your family situation.
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apache1 Premium
Family comes first
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Ok, another topic anyway. How can I edit the " just another wordpress site sub title? I overlooked to remove or replace it. Also, I wasn't able to add a home page in the menu?
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Yes, as always. He is just currently using the cash for a small garment business.
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apache1 Premium
Log in to your site, click on settings on the left side of the menu at the bottom, and in general settings at the top is site title.

That's where you can delete and change the title.
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sdawson Premium
yes, as a Premium Member you will have access to ALL the training for as long as you are a member.
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Thanks. I was able to edit already.
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I intend to join as a Premium, just waiting for a little updating with my bank account. Thanks
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Great lesson. Q: 1. If I change the email in Admin, who sends the the confirmation of the change - Word Press and/or Wealthy Affiliate? 2. Who can see my settings in my website? 3. Can a custom password be made to get into my website?
Sorry, really new to all of this! :-)
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opalrose Premium
Hi everyone,

I just recently rejoined WA. Very glad to be back here. I just finished the video about niches, My question is, let's say I'm interested in the health niche. Would I create one complete website that promotes various products in sub categories of this niche? Or would I make multiple sites? For instance, could I do dieting products and exercise equipment under one site? Or would I stick to dieting products under one site and then exercise equipment on a separate site? Thank you in advance!
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JosephRebisz Premium
Hi Markeisha, Joe here. It is usually suggested to go with one site first, get it up and running and then start another. Health is a broad niche as I think you know. It can get complicated trying to do two sites at the same time. Get traffic built on one first.
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DianeScorpio Premium
Hi - the narrower the niche, the better. You need to be seen as an authority on your subject. So, even dieting products itself is too broad. You need to think of a target audience. So, dieting for seniors, dieting in pregnancy, dieting for diabetics, raw food diets, dieting for vegans etc.
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opalrose Premium
Hi Joe
Thank you for the response! I appreciate it!
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opalrose Premium
Hi Diane,

Thank you for the clarification! I appreciate you responding!
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This is my niche as well and I pretty much had all the same questions/concerns. Would love to get some answers too.
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dadjokes Premium
I have a question regarding niches.

I love dad jokes, and I own the domain DadJokesAndMemes.com

For my 'niche', since my site is related to dad jokes, and memes (obviously) I did a search on Amazon and only found a few dad joke books that would be for sale.

How else could I find products to build a niche around?

I also have a Facebook Dad Joke page that has around 6,100 followers, so I think I can honestly turn this into something. I am just not sure about how granular I should be, since there don't seem to be a ton of products for 'dad jokes' specifically.
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DValentine Premium
Why not create your own book? You get all the proceeds and you have 6000 people you can market it to immediately.
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EliseTAG Premium
I see that you are a Premium member! You could also get Kyle's opinion on that. Just send him a message! It's a benefit of the Premium Membership!
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way2insane Premium
hmm....
to name but a few things that pop into mind:
T-shirts, coffee cups, etc (aka make yourself (your company) very brandable and develop swag)...
Prank gifts....
For the poetically inclined you could have a good roasting service...
But beyond that, it could be a real issue to monetize the dad joke site. Any idea what kind of numbers you get when you run a search thru a keyword tool?
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hirohurl Premium
Maybe Dad jokes could be a way into a parenting-related niche, or more specifically, a father or even father-son related niche. How dads and sons can hang out and do stuff together could lead into some more promising product offers... sports gear... games... Then there's also the merch angle. Dad jokes on coffee mugs - pairs of mugs with q on one and a on the other... etc...
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Hello everyone, I am new to this platform just like many of you. I was looking for a way to create another source of income and figured this is worth a try. As I go through these lessons I am trying to come up with the right niche for myself. I’d love to chat and piggy back on ideas, feel free to follow me on Instagram @jenny_182 to keep up with me outside of the platform!
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JosephRebisz Premium
Hi Jenny, Joe here. I read your profile, very nice. You are most welcome here at WA! You have all the tools, training and mostly support from a huge number of people here. As for your niche, what are your interests or passions in life. That's where you want to pick your niche from . Something you can write a lot of content about. You don't have to be a professional writer, I'm not and I have already published four articles because it's something I'm passionate about. Just following the lessons, step by step and if you have any questions along the way, just ask. We're here to help you.
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DValentine Premium
Hey there Jenny

What are you passionate about? What do you talk to your gfs about all the time?

What do you do in your spare time?

What do you buy a LOT of?

What are you reading about right now? fact or fiction?

Do you like certain films / tv series / foods / bikinis / lipgloss / mascara / pizza topping

All of the above and so much more can be your niche
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siju1 Premium
Hi JennyB182, welcome to WA community platform
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