Paid Traffic - Section 2

Last Update: December 14, 2015

INTRODUCTION

A couple of days ago I posted a blog here almost with the same name except it is Section 1. More or less that post introduced the concept of paid traffic and how, if used wisely, it can ramp up your traffic, leads and conversions.

Today I want to provide some more sources for paid traffic that you can check out and see if one or the other would fit into your program, and expand a bit on the sources other than solo ads and banners which I covered in the last post. I did not include sources for banner posts at the end of that post, but do here.

CAUTION

I want to reiterate also what I mentioned several times in the last post on this subject. Please read through that post to make sure that you are prepared to go into this and have success. If you do not complete all the sub-tasks that paid traffic entails, you likely will spend money and not see results. That is no fun...

The keys are to have an effective plan together -

(1) Good and proven banners or squeeze/landing/thankyou pages (as appropriate depending on the purpose of your campaign) ready,

(2) Have an autoresponder set of swipes (series of emails) in place and tested so you can immediately follow up...

(3) Select a targeted audience depending on the purpose of the campaign, and lastly...

(4) Test small prior to scaling it up. See what converts, Try an "A" version and an "B" version of every piece of the puzzle (i.e. banner, emails, landing pages, thank you pages).

(5) Track your results over time. The metrics will help you refine each piece and you can see the overall affect on the campaign, Once you have whet works best, THEN ramp it up...

LET'S TALK ABOUT SEARCH ENGINE ADS

To start this off, let's recap a few things...

If you are considering using paid traffic of one sort or another, you need to define what your target audience is. Once you know this, everything else can follow.

At the end of the day, you want to use online paid advertising to get your banner or offer in front of the people that will take action because they need or want what you have to offer.

Doing this evaluation initially will increase the chance that your campaign will be successful. Your ads will get their attention and the ads will get clicked on....

So this "clicked on" thing...

Online marketers often use the acronym PPC for this term, which stands for "pay per click" (did you see that segway/tie in I just did here from the above paragraph?)...

PAY PER CLICK OR...PPC

PPC is in reality an advertsiing model (under the paid traffic segment of online marketing) that is directing traffic to websites.

Advertisers (that would be you and I if we are running such a program) pay a publisher (typically this would be a website owner or a search engine such as Bing or Google, etc) when the ad you have published is clicked on by a prospect.

PPC can be defined quite simply as “the amount spent to get an advertisement clicked.”

As I stated in the first post on this paid traffic general subject, while it seems complicated, PPC advertising can be a very simple and affordable way for you to get targeted traffic to your website.

Remember targeted traffic is really the best and only kind of traffic you should want, it does no good if you have 1000 visitors but no one is buying/subscribing, etc.

As with solo ads and banner ads, you set up a campaign as described above, and in the first post I made on this subject, then you pay each time someone clicks through your ad to your website.

If you are using Google or one of the other search engines, you set a budget, use the available tools to target the audience, and let it go...

GOOGLE, YAHOO, AND BING PPC PROGRAMS

I am sure you know of the main sources for PPC such as Google Adwords, Yahoo Search or Bing Ads. These are the most popular. Each one of these programs are similar, in that they will display your ads on relevant websites, and then you pay them each time someone clicks on your ad.

While they are all similar, they each have their own guidelines to be followed. I think it would be a really good idea to first familiarize yourself with the rules and regulations of each before you begin your advertising campaign. It just makes sense so you do not waste time, effort and money...

They all have an extensive set of help files and tutorials you can tap into to further your education. Think of it as a free learning course, take notes, and then work the guidelines into your campaign.

Here are sources to check out:

(1) Google Adwords:

(2) Yahoo Search:

(3) Bing Ads:

Now, in case you do not want to go through the training provided at these sites, I would like suggest that you spend just a little time going through a scenario below to show you what the process looks like...

WALK THROUGH EXAMPLE OF A PPC CAMPAIGN

Let’s say that you are in a niche that concerns collectible toys. You have prepared a great website and have worked hard to get it optimized for SEO, rakings and etc. and you are ready to ramp up the leads and conversions...

CASE STUDY STEP ONE - SOMETHING TO OFFER THAT HAS VALUE

You have something of value on that site to offer the targeted traffic when they land on your page. Let's say you’ve written a great guide all about collectible toys and you are selling it from your website. Maybe you also have added some rare pieces on the site, pieces that you know will draw interest and likely a sale(s).

So you are now at the stage where you want targeted traffic to be directed to your website. You do not want to wait to grow your organic traffic, you want leads and sales now.

CASE STUDY STEP TWO - DETERMINE YOUR TARGET AUDIENCE

In this case, your targeted traffic would be people who have searched for collectible toys online. These people are already interested in the topic of your website. That’s makes them targeted traffic. These are the folks you want!

OK so you are ready to sign up with one of the big three above to get that traffic through a PPC program/campaign you have gone through all the steps I talked about earlier with. You have tested and found out what works best.

This means you have narrowed down through several small ads which of the types of banners works best, maybe the best landing pages, ane etc. As you try one version against another, you select the best and try again with yet a third type.

CASE STUDY STEP THREE - DECIDE WHICH KEYWORDS TO USE

Now then, the next thing to decide on is what keywords you should bid on...In this case, it is likely that the best keyword to use for your PPC campaign is collectible toys. Unfortunately, there’s really a pretty good chance that there are other people who might want to use that same keyword. So you put a bid on it, submitting what you are willing to pay per click, and the highest bidder would get to use it.

These general type keywords can be quite expensive. There is a better way, unless you have lots of money to spend and don't care. Perhaps your niche is a subniche of the general niche? In that case you could use more targeted keywords that will specifically target the exact audience you need...

Let's say your niche site was especially designed for people wanting to learn how to make money with sales of collectible toy’s...Your keyword phrase could then be more specific, and aimed JUST at these people. This targeted keyword phrase will likely bring you the better-targeted traffic you are looking for that will take action, plus you will have less competition than if you used more general keywords.

CASE STUDY STEP FOUR - DETERMINE YOUR BUDGET

OK now you have selected the keywords you are going to bid on...Next you have to decide how much to spend. If you are just starting out, remember, small amounts and test! Go through that process, THEN you can scale up.

CASE STUDY STEP FIVE - WHERE IS YOUR PPC AD APPEARING

If you have won the bid, and let the service provider know what your PPC spend will be, they will then display an ad that links to your website for searches that contain your keyword. Let's say it was the keyword collectible toy’s, and somone searches for that, your ad will be displayed on the search page results.

Another way you get visibility using PPC with seach engine providers is that if there are related web sites that are using the Google advertising network, say as a part of their monetization program. In that case, your ad may display on those sites so that their visitors might click through as well.

CASE STUDY STEP SIX - HOW LONG WILL MY AD BE DISPLAYED

Once in place, your ad will be displayed in these areas until the purchased number of clicks have completed for a day, and after will not be displayed again until the next day. So you can control costs this way. On the other hand, if you have something that there is a LOT of interest for, your clicks might be gone in 20 minutes and of course the ad will not reappear again until the next day.

So if you’re getting 200 clicks for $10, and you’ve set your budget for $10 per day, then even if you get 200 clicks in 20 minutes the ad won’t display again until the next day. This is both good and bad I guess, but I like one thing about it: You can plan on your cost for the PPC program.

CASE STUDY STEP SEVEN - CONTROL YOUR SPEND AND BUDGET

I think that because you CAN plan your campaign, and base it on a budget figure per day, PPC can be a very good way to supercharge your business, products or services.

If it was me in this case, even after testing, I would start out slow with a small budget of say around $15/20 per day. Remember you have already adjusted through testing and seeing what works (for testing I recommend spending no more than let's say $5/day).

CONCLUSION

OK, that's about enough for today....I will drill down more into this whole PPC thing next time and talk more specifics on what you can do to develop a program that works for your business....

Please see below some more good links to check out for futher research on your part. I recommend learning all you can and checking out whatever medium you decide to use for paid traffic, it is money coming out of your pocket. You want a good ROI (return on investment)...

Also I would appreciate any feedback that you may have for us all. We learn together and this is always a good thing! Thanks ahead of time!

Cheers!

Dave : )

MORE SOURCES TO USE PAID TRAFFIC:


A. Email Ad Swap Venues - Places To Swap Ads With
Other Email List Owners

B. Banner Ads - Lots of research for you here! : )


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Morticai Premium
Great post Dave.

I just wrote a pretty lengthy post on all the traffic sources I've used.

What do you think? https://ppcmode.com/paid-traffic
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TechniSmart Premium
Great post Dave, now I will check Section 1. I am following such a genius as I am preparing to monetize my site and want to do it right with a good budget. If you can look at it and see how best to monetize it I would sure appreciate it. www.TechniSmart.com

See you @ the Top!

--Michael
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stephhill Premium
Dave:

This is awesome stuff and just what I needed for where I am at with PPC. I am frustrated with it right now. And I really value your expertise and knowledge. You have provided some awesome links and resources to help everyone out. Thank you again! You are invaluable to this community. I like your perspective on things a lot.

Steph
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DaveSw Premium
Hi Steph!

Thanks a bunch, your words mean a lot to me! I am going through all of this because it will be one of our main sources of traffic for our new hybrid online/offline business, so I thought why not share because others likely will hit this point sooner or later....

Let me explain just a bit more...

It is all quite exciting, and in addition to exploring PPC, I am also drilling down more on how we can ramp up the resource that FB is.

Likely you are asking your self why go into PPC with that platform, when Bing or Google are more effective?

I hear and read from others iin the IM world how, with the recent changes within FB on showing your posts to others, there is no way to make money from ads nor from just making regular posts anymore...FB is dead as a serious marketing platform for the little guys...

It is true, in my opinion, that PPC can still be a piece of the sales puzzle on FB, but as with other platforms, you likely will get less than stellar results if you do not plan and test...I am of the mind also that FB, can provide organic traffic (as content does oon our sites)...But...

Zuckerberg is pushing everyone to paid ads, as Google is, of course...

Organic is getting tougher and tougher on FB. Your posts on a page, group, or fan page simply do not get seen by most of your fans, they are either not shown or buried....

There are techniques to soup up the organic side of things on FB as well, though, and I am exploring these now in addition to the PPC route....That is another post or two I think down the road lol!!

Other avenues for traffic, paid and unpaid, I am fitting into the overall strategy and marketing plan include You Tube (owned by Google but a major search engine in its own right) along with Amazon and Alibaba (AliExpress) eCom search engines, all with so much potential...

So I am thinking a five-pronged approach for the roll-out and onging marketing plan:

1. PPC with Bing and FB, possibly Google to a lesser degree...

2. Content based information (blog, video, a "forum-like" page) using our main web site for the hybrid on/off line business start up (there will literally be hundreds of sites at the end of the build out phase of this business, and we have set up our own dedicated server to support, make the pages fast loading - that is how serious we are!)...

3. A web of supporting social sites to include FB, LinkedIn, Twitter, Google My Business (includes Hangouts and +), Pintarest, and possibly Instagram (adverts are possible with Instagram now as well, have not explored much yet)...Through these we will publish a steady stream of updates, and run surveys and contests, lead in posts (video) and etc. This will give our sites a social signal boost (naturally)...

4. Offline promotions and publicity (i.e. Press Releases, Interviews, testimonials, donations to community activities, donations to causes (we have NGOs that we operate and will give a portion of our profits to regularly). This can take place offline, but we will leverage online...

5. We will use self-operated local directories, configured for web-based access, and also app based access (an app can be downloaded and accessed via smartphone - easy peasy and fits into the trends of internet users - more than half access through their phones, and they are spending more time on the phone than desktop - and this trend will continue to go in this direction)*

* This is also why video will be a strong "pillar" of our published information throughout our online business network...People simply like video! Add in calls to action, surveys, contests, and opt-in pages, make the videos entertaining and informative, and voila! More leads, more customers, more hype, and so on, the cycle repeats...

Ooof I see once again I seem to have gone on a bit long here....Sorry, I was just writing down what is going on right now in my head. Can you tell that I am enthusiastic?

Cheers!
Dave : )
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stephhill Premium
Hi Dave:

Sorry for the delay in responding to your comment. I saw it a couple days ago and wanted to read it a couple times so I could take in all of the information you shared. I enjoyed reading through comment and I agree with you. I have never considered FB to be a viable option for advertising because the only ads that get shown are the BIG companies like Amazon, etc.

I am still struggling with the PPC ads on Bing. I have not seen a ROI yet and have paused my ads until I begin to see some results. Been reviewing my content and considering changing my theme yet once again.

And you never have to apologize for writing down what is going on in your head, because your head is filled with some awesome and very useful content and I treasure every piece of it you are willing to share, because I always learn so much from you. As I said before and will continue to say, you are invaluable to this community and we are fortunate to have you here.

Cheers,
Steph
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gooddogpoky2 Premium
Very interesting and way over my head.But I recognize value and intelligence when I see and read it. You piece, my friend is going into my "treasures of truth" chest for later reference. Thank you for being so smart and willing to share your knowledge. I know you know this, but " a giver never wants." It's sort of like the "horn of plenty" concept that I agree with whole-heartedly. DAN
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DaveSw Premium
Hi Dan,

Thanks a lot for your kind words....Appreciate your feedback, and wish you ongoing success!

Cheers!
Dave : )
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MoonDream Premium
Very impressive list! Lots of ressources to explore! Thanks!
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DaveSw Premium
No problem, I am hoping that this will help people to see outside what they are doing now and try some new things, as they are ready for it....Cheers! Dave : )
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JewelCarol Premium
Excellent blog post, simply awesome,Dave, this should be a training, bookmarked. About PPC, which do you think is good, is bings better than Google adwords? :))
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DaveSw Premium
Hi Jewel,

Thanks much!

I thnk there is already quite a bit of training on this subject, but there are likely many that may not have seen it, so having my take here will maybe help people...

Just going through the process myself and learning, taking notes, and writing the lessons learned here is helping me. There are likely a lot of experienced PPC users that can add much more flesh to the post and help us all...

On which is better...Hmmm for me at this point I will use Bing more, because their cost per click seems to be lower. I can find keywords that cost a lot less than Google and although the hits will also be less, my overall cost per conversion will be less...

As I grow sales, I will definitely use Google as well, they are not the top dogs for no reason lol! Also, I think FaceBook can be effective if you use some ancillary tools to determine tighter targeted audiences to advertize to...

But that is just me, I wait to hear what others are experiencing lol!

Cheers!
Dave : )
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JewelCarol Premium
Hey Dave, thanks so much for yr well-explained and valuable comments, appreciate it very much. Can you direct me to a great training here at WA that can help us know how to set-up a Bings advertising campaign. :))
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JewelCarol Premium
Wow, Dave, you are so nice and helpful, indeed awesome, I am going to bookmark and go through them!! Thanks so much, I really appreciate yr kind help!! Have a fantastic day!! :)
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DaveSw Premium
No probs Jewel, I wish you also a super day!! Dave : )
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AngelsBird Premium
Hello David,

I saw some great tips in your blog, but I have a question, maybe for section 3... During my testing I had set a $6 daily budget and 0.9 PPC max amount. Before I had set 2.5 max PPC... Not good... :-) 15 minutes further and I was done for that day...
Now the actual question: How do you select your target locations?
Or how do you exclude... Because I noticed 80% of my money went to Jamaica, some poor African countries and so on, actually not the countries where I hoped to find people.
(Not that I actually prefer or dislike a country, but I think $49 is more in Gamia for a person then it is for a person in Canada for example)

Grtz,
Bert
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DaveSw Premium
Hi Bert!

Wow that is not good at all....This is like exactly what you hear about when people say to use caution with PPC. Which service were you using? In any case, good point to add to the conversation!

As I develop my bid, I would use geo-targeting...You do have an option for instance to use city or state specific geo-targeting. It gives you much control over keywords, ads, landing pages, performance and etc.

As in your example, there is no reason to advertise in areas where either your product or service will not be available or you feel will not sell well.

You can exclude such areas when you set up targeting...Excluding non performing or poor performing locations keeps the budget from being spent in the wrong cities or states...

In your case, unless your conversions were high, that area was not so good...Right now I am doing this by feel and budget (kind of a crap shoot I know)...For instance, there are some areas that are more affluent that I may focus on because I know from my experience of traveling in the area that they may be more interested in what I am selling.

The bid price will tell you also what the interest level might be...If you target by city or location, you can also adjust the clicks by each. Say you know a city like Chicago or Minneapolis will do better (or if you are testing)...You can pinpoint what your spend is at each...

While you do this, you can also do some testing...For instance you may have 2 different kind of ads (one that mentions the city and one generic)...Try both in an area equally and see which performs better...

If you see that click through is higher with the ad that mentions the city, you can then throw out the generic (or use that specific city ad for that city only perhaps)...

With the landing pages it is the same. At times it may be better or more effective to again mention the city in it as opposed to a generic page...You can send the people to each and again check the results...

The next area that you can control and test is the keyword...Having the ability to evaluate keywords at the location level gives you even more control over how your budget is being spent.

You can and identify areas of wasted spend as you test. For instance keywords may proform better in some cities than others, By using geographical bid modifiers, you can set the keywords at the campaign level. This type of geo-targeting by campaign gives you control of keywords at the geographical level.

Another way to see how you are performing involves tracking what your competitors are doing. This way you can see what they are using, how their campagns are working, and then emulate the ones that are working...

Also, you can compare cost per click by areas. For instance you can select areas by keywords, then location, and take the cheaper cost per click areas. They will likely have less searches, but your overall cost per conversion will go down...

You can also massage your campaigns after testing to see what combination is working the best, and likely should do so....It could be that a certain city or locations is hot and performing well over another reagion. It is easy them to add more of your budget to that performing area (especially for me as I am on learners budget lol)...

Depending on the type of product you are offering, city or location specific campaigns may or may not make sense. If your item is generic this may be not needed....

However, I do think there are many campaigns where this could apply and be a way to really focus on areas that get results and lower cost per conversion.

You can try checking the dimensions tab to determine if a certain campaign could benefit from separating out cities or states that stand out for performance.

To sum up, I think that part of the testing (and ongoing monitoring) requires you to track results as you go along, even after you have tested and come up with good ads, keywords, and landing pages...

There is software out there that can help with this. I am looking at several tools now to see which might help me. Because I am relatively new at this, I really don't want to say too much yet.

Once I get a couple that I can work with, will let everyone know. This PPC is not an insurmountable task, but it does take some practice, as you have seen

I too am playing/testing, whittling down what works best as far as keywords, ads, landing pages, locations, and what my spend should be in each.

In a short time I will start to add to my time spent on effectove PPC as my focus goes from the business roll out (making sure all of the back end and front end is working properly) to marketing...

Thanks for the question...oh yes, I will get back to you today on the private mail, I got caught up in two other things last night, one involved a fuel transaction and the other a webinar on....PPC and associated/shoulder marketing techniques!

Cheers!
Dave : )
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AngelsBird Premium
Hello David,

First of all thanks for such and extended answer!
You put a lot of info in your reply I have not even thought about...

I am using Adwords for now as service, but I heard that Bing also can be a good option (there are people that search with Bing) and it is a lot cheaper than Google.
So I think I will do my tests with both services and compare the results at the end.

What I did was including the countries I wanted to target, mostly European and the US & Canada. (Enough for such a small Campaign I thought.) But you are really targeting cities, wow... That is very specific... Now, I am just doing the classic WA promotion site and in 9 days I had 63 clicks, with no result. Apparently this should be normal.
I hope to restart my campaign tomorrow, when the financial part (the full €50) is arranged... :-) There were some misunderstandings...

I will use your tips as much as possible, but I don't want to turn around the whole campaign at once, because then I would not know the exact reason, I guess... So step by step tuning will be better..

Adding 2 different landing pages is the last thing I changed, so I curious if that gives better results, also an extra ad is inserted.
To be honest: I had a great experience with the Google support service of Adwords (& Analytics), they helped me with these steps.

I also create 2 very specific reports where I can see what I think I need to see ad to compare...
1 report focuses on keyword results and the other 1 on location results (in my campaign it are countries (but can be changed very quickly :-) )).

I think I will see more of your experiences and I keep you informed about mine...

I am actually very curious to the software you are testing, but you are absolutely right, it takes time before you know what you are doing...

Grtz,
Bert
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kennick2015 Premium
Hi Dave. Good follow up to your last blog. I hope the new business you write about gets off the ground successfully. PPC should give it a boost. Good luck.
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DaveSw Premium
Hi Ken,

Yes I am hoping it will work well. This marketing strategy is the best way I can find that will get the traffic. I really cannot say too much about the business yet, but will later...

I am also using the Rich Schefren mentoring program to get his insight on using PPC and and other trick or system to speed things up for the business in general.

That advice should give me a BIG leg up, as this business has tremendous potential and is in a virtually untapped niche market...Rick has been there and can save me some headaches (I hope)...

We are running into the old logistics problems I have dealt with for years in getting businesses up. When the plan on paper hits reality, you have to adjust! Lots of little things as you drill down and hit walls, and discover workarounds...

This is the fun part though, I actually am a glutton for punishment I think lol! Thanks for stopping by and stay tuned!

Cheers!
Dave : )
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kennick2015 Premium
Yes, Rich Sheffren's been around a long time and has some great.information. You've probably heard of him but Neil Patel has a lot of blogs on PPC and well worth a read.
http://neilpatel.com/blog/
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DaveSw Premium
Thanks much for the tip..Definitely will look into this, I do want to cut through the trial and error phase as quickly as possible.

Wow this guy is a prolific writer! I just subscribed, and was taken to his video on building traffic, almost 2 hours

(Yes I do know this guy, just checked, two thumbs up on him!)....

I better get some coffee! Looks like its gonna be a long night (or early morning? It is almost 3 AM in Dubai)!

: )
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kennick2015 Premium
Yes he's good. Make sure you get a little sleep at least!
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elinormavor Premium
Thanks again, Dave.

I am not ready to do such a campaign yet, but this detailed information will be on file (along with your previous blogs) for study and application when the time comes.

I can see how money can be simply thrown away with PPC unless you follow all the steps you have outlined. Such comprehensive training will save us all a lot of precious time along with the money!

Cheers to you for working with us fellow members so generously. I know you learn from some of us as well in the discussions, but we are certainly receiving the Lion's Share!

It is evident that you fully embrace the WA spirit of friendship and cooperation. So appreciated!

Cheers from Elinor
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DaveSw Premium
Hi Elinor, Yes I really like to see us help each other, it makes a BIG difference to me and I am sure to others as well! I appreciate your continued support! Cheers!! Dave : )
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ConeyM Premium
A million thanks to you, David. What you blog is really very valuable info to newbie like me. Already saved for my everyday reminder to reach my goals. Much appreciated!
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DaveSw Premium
Good stuff Coney! We are all advancing together! Dave : )
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krazykat Premium
Wow!! Thank you Dave!
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DaveSw Premium
Hi Val!

Thank you! I have a couple of questions for you...

Do you use any PPC in your offline electrician business to get customers? If so how much is your spend per month?

Also what is your success at using it if you are using it? These are some of the things that would be useful for all of us to hear about...

Especially me since I am going into this in a major way lol!!

Cheers!
Dave : )
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krazykat Premium
Dave, I just found notification of your question here in my spam folder!
Sorry. I always try to promptly respond to questions asked of me.

No, we do not have a website nor do we practice any form of advertising for our contracting business. We choose to stay small, have our elite group of builders, and we are very fortunate to have all the work we can handle.

My challenge now is to learn and develop an online business so I and my husband will no longer need to bare the elements and wear out our tired bodies any more than they already have been exhausted.

I pay mind to every one of your posts, and in time, I will have the experience to offer more input :-)

Cheers to you!
Val
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Papi Premium
Thank you David for such a detailed review of necessary steps in order for a PPC Campaign to have a better chance of converting ones leads ,sales.and conversions.
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DaveSw Premium
Hi Edmund!

No probs...This is kind of an extension from the blog post a couple of days ago, there will be a series as I go along...

For the record, I am learning and documenting as I go along.

I will actually be using this marketing technique quite extensively for some other project(s), so I need to get this PPC down pat!

Please stop by anytime, I am hoping that we get some input from others who have a lot more experience with PPC!

We can all learn!

Cheers!
Dave : )
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Papi Premium
Looking forward to your learning curve in this area and glad you are willing to share this information.
I thank you.
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DaveSw Premium
No probs M8! This helps me also reinforce the info I am learning!
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MPrice Premium
Hi David, That's quite an extensive list and I really appreciate the work you did on this! I'm not ready to use this info yet, but bookmarked for later.
Michael
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DaveSw Premium
HI Michael,

Thanks and this is just the tip of the iceberg I think. As I do more and more research, I find out just how much is out there (and I am sure it will keep growing)...

PPC is kind of a whole new world, at least for me...I am anxious to see how it performs, I have heard some wonderful stories about EPC (earnings per click) and also some horror stories (NO success, money lost)...

I think it is as with the affiliate marketing using content as a focus (blogs)...YOu have to do the back end work to make it successful. I am hoping that we have some others here that have been using PPC for an extended period of time add their feedback here for us all!

Cheers!
Dave : )
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Mark1957 Premium
David, I'm almost lost for words at the amount of info and resources you've posted here....thanks very much for the time you've spent in getting it together and sharing with us.
No doubt about it, the big dogs in this industry will all have massive advertising bills but of course they know what their ROI will be because of all the stats and experience they have, something that we newbies to online marketing won't have access to.
I think it just takes a small start, a little success and encouragement and it could all grow from there....it just needs the nerve to commit that first dollar knowing and accepting it could be lost.
Great blog
Mark
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DaveSw Premium
Hi Mark,

Thanks so much for the compliments and thoughts. I am stepping into the PPC world at the moment, taking baby steps in preparation for something a lot bigger once the testing is done.

Why you ask...

I do not have time to build out organic traffic for a business we are going live with in less than two weeks. This business requires some good traffic immediately and the highly targeted marketing.

PPC provides the cheapest and best way to spread the word on our services and product globally to the right prospects (ones that will take action)...at a reasonable cost (will likely focus on Bing and FB)...

Let's see how good or bad I do lol, will keep you and all updated as I go along...Thanks for adding your input!

Cheers!
Dave : )
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Mark1957 Premium
Hope your bid is not too high to get you on the top listing David....good luck and will be interested to see your results when you keep us posted.
Mark
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ibmountain Premium
Great info thank you!
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DaveSw Premium
NO probs at all, I appreciate that you took the time to leave a note here! Cheers! Dave : )
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Martstervt Premium
Good stuff Dave way ahead of me but I am filing.
Marty
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DaveSw Premium
Hi Marty,

I am jumping in to this marketing tool, so have to do a quick learn and get my program together. PPC will be the main route we use for marketing a new online/offline hybrid business...

So as I research more and test, I will continue to add whatever I can that may be of use to the rest of the folks here (both good and bad lol)!

Cheers!
Dave : )
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Martstervt Premium
Thanks Dave I have a file for your stuff and appreciate your work

Marty
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DaveSw Premium
Cool! Appreciate the vote of confience! : )
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tclough Premium
Great info as always. Thank you. I find I just keep favoriting your blogs so I can get back to them easily. Keep them coming please.
Tom
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DaveSw Premium
Hi Tom,

Glad you can use this later. There is a lot of other training on this subject here I think, so if you do decide to get into it, I suggest checking it all out!

Cheers!
Dave : )
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olivingstone Premium
Wow!! You have been busy... I have booked marked for later. Thanks a mill!!
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DaveSw Premium
LOL yes, this is in line with some of my work that is supporting a new online business where we are selling physical products, and we cannot wait to get organic traffic, so PPC is the marketing approach...As I pick up more things from using it extensively, I will add my experiences both good and bad lol! Cheers!! Dave : )
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olivingstone Premium
Thanks and good luck with the business. Olive
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DaveSw Premium
Thanks also Olive, I am really excited...I just wish I had some more hours in the day, or maybe more days in a week? : )
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olivingstone Premium
Before you know it, you can employee people :)
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SheliaDunn Premium
Thank you for the information. Very helpful because half the battle is figuring how to do something-planning is crucial!
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DaveSw Premium
Hi Shelia,

I agree totally. This PPC is a good tool if used properly, but planning is essential as is testing to make sure the pieces of the system are working and effective.

The feedback here is also very helpful, because there are those that have a lot more experience than I have that can offer some good insight on the traps and pitfalls that can arise...

Fir me it is particularly timely because i am about to venture into this world in a pretty bug way sith a start up we will be live with in the nest 2 weeks!

Thanks for adding to the discussion, always appreciated!

Cheers!
Dave : )
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SheliaDunn Premium
Thank you for your reply. In reflection of your info could you perhaps write an additional blog about testing and what that means the logistics of it all. I am just not that clear how to do it. I recently made a mistake with FB and spent money when I wasn't yet ready. Thanks! Shelia
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DaveSw Premium
Hi Shelia, Yes I am going to continue to add to this....It helps me as much as others I think lol!! Cheers! Dave : )
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JudeP Premium
Wow! Really useful information again. Thanks so much for taking the time :)
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DaveSw Premium
Hi Jude,

Glad you found it useful...I know there is also training found elsewhere on the site, and I hope that readers also check that out...

PPC is a tool that can ramp up your leads, sales and conversions if done correctly. There are some people that do not do all the requisite work to make sure it will work though, and poo poo it out of hand as a result of their poor outcome....

I am pretty sure the bigger 6-7 figure affilate sales folks are using at least some PPC, both for the products they promote for others, and for their own products!

This tells me I need to learn about it and use it when appropriate. A good instance of when a PPC campaign may help is the upcoming Black Friday annual membership sale...

You want to get that offer out to as many targeted folks that may jump based on the savings plus the chance to lock in at that lower rate over a lifetime of payments!

Cheers! Dave : )
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