The Small Things MATTER
Entrepreneurs often are big picture visionaries. This is GREAT!
But, sometimes it's easy to be so obsessed with the big picture, that we can overlook the small things, the fundamental things.
Last Saturday Utah battled Oregon in an epic College Football battle and learned FIRST HAND the importance of the small things.
In an incredible 79 yard play, Utah's Kaelin Clay caught an amazing throw, and ran all the way down the field, and reaching the end zone, he brought thousands of roaring fans to their feet.
Kaelin Clay (the man in the middle) was jumping, giving man hugs. It was quite a moment.
The score on the screen changed from 7-0 to 13-0, giving Utah a 13 point lead, they only needed to complete the extra point.
HOWEVER, while Utah was celebrating, there was commotion on the field.
Oregon (in the white and yellow jerseys) were running down the field with the ball, the referee running right alongside them, as if the ball were still active!
Then the refs declared a touchdown for OREGON once they reached the end zone.
So, what happened?
He did EVERYTHING right, he got the big picture.
He ran a perfect route, made a great catch, and outran the defense.
He neglected the small things, the fundamentals. Like ACTUALLY BRINGING THE BALL INTO THE END ZONE! He dropped the ball. LITERALLY.
You can click the second picture to see the video for yourself. It is a sobering reminder that even if you get the BIG PICTURE RIGHT, if you don't follow through with the small things, instead of being up two touchdowns, you could be TIED and end up losing the game.
The small things matter.
Answering emails, following up with prospects and referrals, checking up on your team.
It can seem tedious and small. Writing 1 extra piece of content every so often to increase your web presence, tweaking your websites. It's SMALL>
But the small things really do matter. Ask Kaelin Clay.