I Never Meta-title I Didn't Like
Published on January 19, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
When I first started here at Wealthy Affiliate, I was... a bit slow.
Like some people, it took a bit of work to get used to keywords. In fact, i figure that I am still learning and will continue to learn for some time.Or at least I hope I will....
That said, I think I am generally pretty good in using them well in titles and in text, but I often overlooked meta titles and descriptions.
I never used to pay much attention when people would talk about meta-this and meta-that. I figured I was doing ok to have some good keywords and write half-decent content.I thought that would be enough.
I was familiar with the concept of keyword density and tried not to overdo it.
"Google doesn't like keyword stuffing!" I was told a couple of times. To avoid risking it, I mainly stuck to including my keyword in the title and the first paragraph.
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I didn't realise at the time that I had some "prime real estate" that I could put my keywords in.
I am now going back over my old posts and making sure I fill in the spaces you see above. Why? Because these are awesome spots to plug in your keywords without worrying about stuffing.
In fact, you really want to make sure you have good snippets. With some of the changes occuring in the nature of Search, snippets are occupying Position Zero, as it were, on SERP.
Devices that use voice search (which is becoming more and more common, by the way...) will read out loud the snippet that appears in position zero, so here is a great opportunity to give yourself the air of authority by claiming that spot.
Use these spaces to write a good snippet and description featuring your keyword. You will increase your keyword density without fear of stuffing. and make your post more attractive for ranking.
And we all want that, right?
So, as I said, I am reviewing my old posts again (on to version 3 now), but with each revision, they are becoming stronger.
Making use of all the tools available to us shouldn't be viewed as optional, but necessary to succeed.
Working toward my goals one step at a time.
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