Why Improving Your Storytelling Succeed?
Hey, I am Lula.
Stories inspire and motivate. The deeper your understanding of human emotions, motivations, and psychology, the better equipped you are at tackling an audience. Storytelling is something we all do naturally from a very young age.
Psychology of stories: Our brains are programmed to recognize patterns of information through associations. Stories are recognizable patterns that we use to find meaning in the world around us; we see ourselves in them, the stories we hear become personal to us.
What makes a good story? Perhaps entertaining and reader engaged, educational and sparks curiosity, universal, organized and memorable.
A good story told can draw an audience and build rapport and personal connection quickly.
Focused storytelling is super crucial to marketers. It is about People, Places, Plots, and Purposes.
So how are we going to make our stories so passionately effective?
It shares the raw, authentic, and vulnerable, personal stories that take you down to basics that resonate with audiences. Your success is evident; your journey and struggles are not. Tell it as is, be real, and your story will resonate.
For a real connection, focus on the audience vs. yourself.
When authentic and vulnerable, it gains the speaker goodwill, which often shifts the audience’s mindset from critical, evaluating everything to a more comfortable, comprehensive listening mindset.
In a world divided by many things, stories bring people together and create a sense of community. Despite our differences, stories connect us through how we feel and respond to them; stories make us human.
Empower others to spread your story, a story told with different voices, accents, angles, and mediums transpire enjoyment of content naturally and natively.
As marketers, we’re continually trying to tell stories while staring at a spreadsheet of numbers. Take your data and the data changes and translate the numbers into a report with actionable steps of what to do next. Weave these together, and you’ve created an impactful story and recommendation that has merit.
Would you not agree now that storytelling is an art? And that it requires creativity, vision, skill, and practice?
From a marketing viewpoint, detailed processes include knowing your audience, researching your target market well, and defining your core message.
Are you selling a product? Service? or Raising funds? What is the point of your story? What does it convey? What type of account are you telling? It incites action, symbolizes people about yourself, conveys value, fosters community or collaboration, imparts knowledge or education. It establishes a call-to-action type of medium. Is it written as in articles, blog posts, or books? Spoken told in person, a presentation, or a pitch? Audio as in podcasts? A digital story as in video animation, an interactive story, or even in games.
Therefore stories create sensory experiences, influence our thinking, help prospects understand our products, build trust and transparency and eventually translate into conversion and sales. Storytelling, when executed right, can serve as a powerful marketing tool. As a content marketer or copywriter, you can utilize stories to engage your audience and increase the bottom line. When consumers adopt your focused offer, they experience a happy ending.
Recent Comments
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II agree with you that storytelling is an art that requires creativity, skill, vision, and practice. When I read a story, I see a movie of what I'm reading in my imagination. When I'm writing one, I strive to provide that same experience for my readers by making it as vivid for my readers as it is in my head.
Hello Carol and thank you.
Totally real and true, I do agree with you a hundred percent. I do same and it seems to come by naturally that's why I enjoy the processes so much.
Wishing you well and a terrific day.
good post. Like Diane stated yesterday about encouraging us to insert a small story or couple of personal sentences to relate to the reader in connection with blog/article.
Thanks for more encouraging information.
Hello Lisa and thank you.
Absolutely real and true urging us build rapport fast make a world of difference with world issues today you must make an impact very fast very often to survive. Client lost gone to the next intake, lost. We're wanting think on our feet and make decisions on the fly. Like I said tell it as is, raw, real, vulnerable and it will be conveyed as authentic and give the speaker goodwill.
Wishing you a terrific day.
Ahh nice! I have been looking for a resource like this quite a way. Thanks for the share! Really enjoyed the read.
Hello Villageist and thank you.
I am so happy that you enjoyed your read out of curiosity what really inspired you can I ask? So thankful and really appreciative.
Wishing you well and a terrific day.
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Comedians make fun of the truths, marketers create fun with the truth, both tell stories. I loved playing with my children when they were little, fire burning in the pit, marshmallows on a stick turning brown. All while we told stories to each other. Usually started with, once upon a time long long ago, far far away, in the back yard lived a ........ and from there it grew from simple gifts God gave us, imagination. Bring the child out and let them play, bring it to marketing and find a bigger following.
Scott.