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INSIGHTS2 MIN READ

Good to Great?

chuka

Published on September 28, 2016

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Greatness is not a function of circumstances. Greatness, it turns out, is largely a matter of conscious choice, and discipline.” – Jim Collins

In his book, Good to Great, Jim Collins asks the audacious question: What separates great from good?

Although Collins talks about big companies, the principles apply to individuals seeking greatness.

He makes a distinction between input and output. This is one of the things we talk about a lot here at WA - ‘busyness’ does not always indicate success or progress. Output /outcome tends to give a measure of greatness.

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One of the modules he used is called the hedgehog concept.

He believes that by focusing on your Hedgehog Concept, you build results. Those result in turn attract resources and commitment, which you use to build a stronger business.

Important to note: greatness is inherently dynamic and not seen as an end point. Otherwise it attracts a slide towards mediocrity, which will be at odds with the level we all aspire to here at WA.

To do good and stay on the path to great requires saying “no” to pressures to stray, and the discipline to stop doing what does not fit.

Stay on the path to greatness friends. Being average is not an option.

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