My Dreadful Mistake (and how I fixed it)
Published on March 2, 2020
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Today, I'd like to share my dreadful mistake. I've been doing blogging full time since October 2010. Along the way, I've done many things wrong and a few things right. Here are 47 of my worst blogging mistakes.
I'd like to share one big mistake I made that cost me a lot of money, and then share what I did to remedy it.
I used to spend all of my time writing content HOPING that the search engines would eventually fall in love with my site, rank my website high and send me a ton of traffic.
Because of this "hope" I would write for hours and hours and hours seven days a week. My two blogs have more than 3,000 articles combined.
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I discovered that having hundreds of articles, even if they were high quality, did not guarantee a good income. While talking with with a trusted seven figure mentor of mine I asked him what I could do differently.
He told me to spend more time MARKETING and PROMOTING my content. For every hour I spent writing, he encouraged me to spend FIVE hours promoting and marketing that content.
Out of ignorance I followed his advice. Since then, things have exploded. Once I started spending time and money promoting my content, my blog traffic and income began to grow and eventually became VERY profitable (five figures monthly).
If I knew then what I knew now, I would have written less content and spent more time getting my content noticed.
As an entrepreneur, we get paid to sell. We get paid to PROMOTE ourselves and our businesses. Don't be so obsessed with writing 99% of your time that you forget to MARKET and SELL your content.
There has to be a balance: great content and great marketing. And while you are at it, make sure you build your email list!
Learn from my mistakes and successes to shorten your own learning curve.
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