Results for Newspaper or Magazine Columns - Marketing Ideas Research
The Results Are In For Newspaper/Magazine Columns
Firstly, thank you very much for everyone's participation with this survey, it really is greatly appreciated :-) Just apologies that the results were delayed for this one.
I will be providing the results for the Piggyback Mailings idea, and the Radio Ads idea, before the end of 2020.
To see a list of all the ideas that have been suggested during this series, you can find these on the Marketing Ideas Research Series post.
So then, for Newspaper/Magazine Columns, there were 12 members who replied, but only 4 responded, with the results below.
Do You Use Newspaper/Magazine Columns For Your Offline Business?
25% of members who responded do not have an offline business, of the 75% who do, 100% do not use Newspaper/Magazine Columns.
As there were no members using Newspaper/Magazine Columns for their offline business, there is no data as to how effective this method is.
Of the 100% of members who do not use Newspaper/Magazine Columns for their offline business, 33% of them are considering using them in the future.
Do You Use Newspaper/Magazine Columns For Your Online Business?
All members who responded have an online business, of which 75% do not use Newspaper/Magazine Columns.
Of the 25% of members who do use Newspaper/Magazine Columns for their online business, 100% feel that they are effective.
100% of all the members who responded will not be considering to use Newspaper/Magazine Columns for their online business.
Do You Think Newspaper/Magazine Columns Are Still Relevant Today?
Of all the members who responded, 75% feel that Newspaper/Magazine Columns are not relevant today!
I hope this research into using Newspaper/Magazine Columns for your offline and your online business was useful, and has given you something to think about.
Don't forget to respond to the other Marketing Research Ideas, as the more members who respond, the better the data is to work with to provide a more accurate overview for you :-)
Hope you have a good rest of the week, speak soon,
Recent Comments
16
haha very true Rosana, although, I will be doing this myself in our local publications :-)
See more comments
Wow...how did I miss this one!
If you don't mind, I'd like to offer a comment.
Magazine columns are best suited for desktop viewing. On mobile phones, you only see the single column version. I can't imagine trying to read a two-column page on a phone.
That being said, not having read your first post about the use of magazine columns, I don't know whether any other parameters were discussed...
Magazine layout is a whole different design.
Rudy
This was regarding, mostly, to offline marketing and using local publications etc ;-)