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INSIGHTS2 MIN READ

Is it more beneficial to brand yourself or your business

Brooklyn2008

Published on May 20, 2016

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

I guess this could have been posed more as a question, but this is for all you branding gurus out there.

I know in training and everything you read about having an online business, tells you that you must focus on branding. And I know that PJ recently posted a blog on branding on Google Plus where he mentioned that he focuses more on his business page than his personal page.

So my question to everyone would be: which one is more important?

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I know that obviously you want to push traffic to your business and try to get it out in the internet world as much as possible. So in that sense, I could see where branding your business first is most important.

But our audience also wants to feel connected to the person, and what if you have several websites that you are working on? Are you putting emphasis on each individual business, or would it be better to brand yourself so people can check out everything that you're working on?

My thoughts would be to work on branding yourself so people can connect to who you are and want to follow every endeavour that you take on.

I welcome all thought on this conundrum!

Cheers

Nicki

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