5 Strategies for Getting High-Quality External Links to Boost Your SEO

byBrendaMZ

6.9K followers

Updated 11 months ago

(cover image: a whiteboard with a person writing in black marker using the word audience)

5 Strategies for Getting High-Quality External Links to Boost Your SEO

How would you like to boost the search engine rankings of your website? Getting high-quality external links from high-quality websites and blogs can drastically improve your SEO. But where can you find them? In this blog post, I will give you five practical strategies for getting high-quality external links to boost your SEO.

Let's dive in.

1. Creating Great Content

Creating great content can be challenging, but it is essential for engaging readers and building an audience if you create content. Adding internal and external links to help your website build authority in your niche.

The following list can be done in steps to create great content.

Research your topic: Research current trends in your writing field. Read articles from other sources for ideas and context.

Always know your target audience: You should understand what they want to see on your website.

Focus on a content strategy: Determine what topics you will cover, how often you will post new content, and what type of content format (blog post, video, podcast, etc.) you will use to engage your readers.

Photo image: A MacBook Air showing the WordPress dashboard.

Write out an outline: A content outline can help you logically organize your content. It will help you understand how your article will be structured.

Create compelling headlines: To get readers to click on your article, you must have an exciting and attention-grabbing headline.

Provide high-quality content: Focus on quality over quantity when creating content for your audience. Ensure that articles are well-researched, precise, and easy to understand, with accurate facts and explicit language.

Photo image: MacBook Laptop with a pen and paper to take notes and write content in WordPress

Write in an engaging, conversational tone: Write as if you are talking to a friend. This will make your content more engaging and help readers relate to your writing.

Use of Visual Aids: Visuals such as images, videos, infographics, and charts can help you communicate your message in a more straightforward manner as well as break up long blocks of text for readers.

Add internal and external links: You can use internal links to increase your website's authority and improve the quality of your content by linking to pages from other sites. External linking to the authoritative source can also help improve your website's authority.s

Photo image: Screenshot of Canva to create visual aids

Proofread and edit: Please make sure your content is error-free and consistent in style and tone before publishing.

Optimize for search engines: Optimizing your content for search engines will help you attract more visitors by assisting them in finding your website when they use specific keywords related to your niche.

Promote Your Content: Don’t forget to promote your content on social media and other channels to reach more people. This will help ensure that as many people as possible see your

Photo image: Images of different social media icons to promote your website

Copying or duplicating existing articles can damage your website's credibility and negatively affect your SEO ranking, so write unique, quality content if you want to earn those external links.

2. Creating External Links Worthy of Content

Creating relevant content is one of the best ways to earn high-quality external links. But what does that mean exactly? Essentially, it means creating valuable content worthy of being shared or linked to by other websites.

To create link-worthy content, you must first understand your target audience and their interests.

• What topics are they interested in?

• What questions do they have?

• What kind of content do they read and share?

To create external links, you are encouraged to do the following:

1. Producing Compelling Content: Create informative, engaging, and shareable content that other websites want to link to.

2. Your content is well-researched and informative. As well as presenting valuable information, it should be presented visually appealing, encouraging people to link back to it.

3. Repurposing Content: Repurpose content from your blog or website into an infographic, video, podcast, or another format to gain new links.

Photo image: WordPress post content

4. Guest Posts: Write guest posts on influential websites in your industry or related industries, and don’t forget to include a link back to your website!

5. Building Relationships: Reach out to people who have linked to similar content and ask them if they might be interested in linking to yours.

6. Participating in Forums/ Q&A Sites: Answer user questions in forums or Q&A sites relevant to your industry. When appropriate, include a link back to your website.

Photo image: Screenshot of Discord, a place where you can create discussion groups of a diverse community

7. Creating your Infographics: You can create your infographic. Be creative so it goes viral. It is also a shareable piece of content that often receives links when embedded on other websites or shared on social media.

8. Promote your content across social media channels: The more eyes on your content, the greater your chances of earning high-quality backlinks.

9. Format your content correctly using headings and subheadings: Breaking up long paragraphs into smaller ones and using bullet points or numbered lists.

Photo images: WordPress Post to create content

You're more likely to earn those valuable external links if you follow these tips for creating link-worthy content!

3. Reaching Out to Websites and Bloggers

Reaching out to websites and bloggers is a great way to get high-quality external links. However, it's essential to approach this strategy with respect for the blogger or website owner you're talking about. The steps to do this are as follows:

• Find blogs or websites related to your website's topic.

• Identify relevant websites and bloggers related to your niche.

• Find the contact information for the blog or website owner.

Photo image: a person wearing jeans with the yellow note spelled blogger written in black marker, and its located in the blue jeans pocket

• Create a personalized outreach email to bloggers related to your niche.

• Please look for their sites' backlink profiles to ensure they have high-quality links from trusted sources.

• You can find the website or blog content, then comment and share it. This shows that you are sincerely interested in their content.

Photo images: WordPress section Comments

• Introduce yourself and explain how your content can benefit the website or blog owner via email or social media.

• You can offer to write a guest post or provide a resource for their readers. Make sure the content is high quality and provides value to their readers.

• When they accept your offer, create the content according to their guidelines and submit it for review. Thank them again for reviewing it.

When you reach out to other bloggers, ensure your pitch is personal and authentic, as they receive countless pitches daily. Engaging bloggers on social media platforms like Twitter or LinkedIn will increase your chances of them sharing your content - please follow up with them if you need to.

Photo image: Social media platforms

Keep at it consistently over time for better results. Don't expect immediate success from a single outreach effort.

4. Commenting on Niche Blogs Sites and Forums

Commenting on niche blog sites and forums is another effective strategy for building external links. You can establish yourself as an industry authority by commenting on relevant blogs. If you do this, other bloggers might link back to you. But do not expect it because you have commented on their blog.

I recommend that you do not post irrelevant comments to get backlinks. You should ensure your comments are helpful and relevant to the blog post. Commenting on forums is also effective, but it can be time-consuming.

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Your blog and forum comments should always add value and be helpful. Rather than leaving generic words like "great post" or "thank you for sharing," provide thoughtful feedback or ask insightful questions that spark discussion. In Wealthy Affiliate, most members use SiteComments for this purpose, and remember to do the same on another niche website.

If you want to receive high-quality and relevant links from blogs and forums related to your business or industry, find blogs and forums where people discuss these topics.

Commenting on niche blog sites and discussion forums can be an excellent way to build external links while establishing yourself as an expert in your niche. Just remember to focus on adding value first.

5. Leveraging Social Media Networks

Social media is a potent tool for building external links. By sharing your content on social media platforms, you can reach a wider audience and increase the likelihood of others linking to your content.

Photo image: Social media icons (we don't use Google Plus anymore; that's gone)

Step 1: Identify the leading social media networks relevant to your industry.

Step 2: Create accounts on those networks and engage with other users. Ask questions, provide insights, and share content that resonates with your target audience.

Step 3: Share your content regularly, using relevant hashtags to reach more people.

Step 4. Monitor the links created from your social media activity and use analytics tools to measure the impact of your efforts.

You should focus on creating compelling content that will attract people's attention and encourage them to share it with their followers after following the steps and identifying the social platform that fits your niche.

The content should be visually appealing, accompanied by compelling captions emphasizing its value. You can include other authoritative websites in your content and leverage social media influencers and partners to increase your reach.

Final Thoughts

To ensure your website's search engine ranking stands out in today's digital age, it is crucial to have an abundance of high-quality external links pointing to your site. It is essential to follow the five strategies to make this happen: generate engaging content, contact and collaborate with websites and bloggers, comment on relevant blogs and forums, take advantage of social media networks, and create external link-worthy content. Remember that getting the desired number of external links requires time, diligence, and persistence.

-BrendaMZ

PS Additional Resources

How To Add An External Link To Your Post

How to Add Links to Your Content (Internal and External)

How to Build Web Traffic Using Internal and External Linking Best Practices