There was a time back in the crazy wild days of being in the video game industry when a co-worker gave me a jolt just after lunch to jump start my afternoon. Wow! What a rush that was. I sort of felt like I was getting zapped by a battery charger from the inside out.

But as I grew older and more conscious about my health, getting jolted didn’t seem like the thing to do. So I opted for something more natural. I started getting naked for lunch, but not every day. Only a couple of times a week when a female co-worker introduced me to it.

WHY AM I TELLING YOU THIS?

Through the creativity of my mind and way of constructing a true story into content, I am bringing this up as a way to show you how BRANDING works. When many of us choose a domain/website name we tend to look for names that are keywords. But you do not need a keyword name to be successful.


Just look at Amazon. Are they about the Amazon jungle or the river? No. They are about something totally different. But now when the majority of us hear the word Amazon, do you think about the river or jungle? No. When you hear the word Apple, do you think of fruit or smartphones?

If you didn’t know that Starbucks was a coffee company, would you equate the name to a company that sells coffee products? No. These three company names are all results of branding. If we did not know what all of these companies sold, we would never guess by their names.

THE CHOICE IS YOURS

I am not saying that you should only choose a domain/website name that is brandable, but it is something to think about since Google ranking doesn’t consider our website names. Choosing a name that can lead to branding at some point in the future is a personal long-term choice.

I recently chose and secured the purchases of two domain names for my two different upcoming websites on the health benefits of hemp. One of the names is somewhat like a keyword and the other can definitely become a brandable name in time.

For example, when I was spending oh so long hours developing games for the Nintendo market, your mind and body can become fried and exhausted. To push myself to not fall asleep at my computer I opted to take my co-workers advice and get a jolt after lunch.


Drinking one of these definitely would give you a jolt of caffeine and sugar, a lot actually. Though back then only JOLT Cola was available, they have several other flavors now, it certainly jump started my energy levels up to where I needed so I could get in some extra hours of work.

The only problem was that after that initial jolt of energy wore off, the down-slide came hard and quick, making me more tired than before. Then I switched to Dunkin Donuts coffee, another brandable name, which did give a pick-me-up, but didn’t make me crash hard when it wore off. I still drink it to this day.

But there are other ways to get energized that do not require caffeine, which I try to limit because too much can lead to heart disease. Exercise is one but most times you cannot get enough of that when you have a desk job, which is what I had working for a video game design company.

Then one day my co-worker Julie and I went for a brief walk to get a little exercise. It felt good and then she said, do you want to get naked? I looked at her in amazement and said WTF!? She said, it will help to end this walk on a good healthy note. And she was right.


Now I drink a Naked Fruit & Vegetable Juice Smoothies whenever I feel like I need a little pick-me-up. Not only does it contain a lot of sugar from the fruit, which is more beneficial that cane sugar or any fake sugars, it also contains plant fiber which contributes to sustained energy levels.

Did you seriously think that I actually took my clothes off for lunch? LOL Do you see the power of Branding? If I were to say I got naked for lunch, sat under a tree, and held an apple in my hand, you could think I was Adam without my Eve.

But because of the power of branding it could really mean that I got a Naked Juice, sat under a tree, and was holding my Apple iPhone. On that Apple I would be looking at Amazon. The river/jungle or the retailer? Because of the power of branding you would guess that it was the retailer.

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Freedomseekr Premium
Well said as always, Robert! Lol, way to go on the headline, btw...great way to grab a person's attention and pull them in with curiosity! Had me wondering what on earth, am I seeing this right...and, just had to see what you're talking about, lol.

Anyways, good point on website names and branding...there are tons of companies out there that you'd never guess what they sell by their names, but like you mentioned, having a brandable name eventually works out.

Thanks for sharing, Robert...
Hope you and your family have a Merry Christmas!
Best wishes :) ~Sherry
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boomergp08 Premium
You are welcome Sherry. There is nothing like a good engaging title to get people's attention. lol

You also have a Merry Christmas too.
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Harrysastar2 Premium
Hi, Robert, had me worried for a while, thought it may get bit chilly around the nether regions.

Personally, prefer the raw fruit as an energy booster. Did you know that it takes four medium sized apples to make an 8oz glass of fresh apple juice?

This has twice the sugar of a single apple, no fiber (which disappears in the pulp) and much reduced nutrients.

So next time you feel like going naked, young man, try going raw instead!

Wishing you and your family a happy Christmas and a peaceful and prosperous New Year.
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boomergp08 Premium
Thank you Brian. I do have a fruit and vegetable juicer that I use at home. It is my preferred way of consuming my vegetables.

A one pound bag of carrots, half an apple and a quarter inch slice of ginger root is my all-time favorite drink.

But when on the go, the Naked Juices are far better than grabbing a soda or iced tea.

You have a Merry Christmas and a prosperous New Year too.
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DKMade Premium
My hat and clothes off to you Robert, absolutely the most informative, most memorable and best-written blog post of 2017!!!

I actually chose my current site domain name on this very principal but your article here actually made me believe my future plans for my brand were a great idea when it came to branding.

I wish and hope every blog post you write in 2018 be as good or even better (if even possible) to this one. If we had a hall of fame for blog posts here at the WA, this would be the first entry ever! Amazing post and lesson about branding.

-Jair.
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boomergp08 Premium
Thank you so much Jair with your words of praise for this eye-catching blog post about branding. I actually enjoyed writing this because I like telling funny yet true stories.
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DKMade Premium
As do I.
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DaveSw Premium
Great post!

Let me tell you a short story...

Years ago I and partners developed a brand name called Patrol which was mainly focused on the military audience with potential application to the civilian market eventually ...

It went really well and the brand name quickly became known and popular with the target audience...We were selling on three continents to a wide swath of that audience...

Our original line expanded from an energy drink, to coffee, coffee flavorings, rehydration drinks, etc. Bigger and bigger contracts were coming our way...It was going well...

Then...

Life and greed got in the way (plus a good dose of corruption and "n'er do well" folks with only self-interests)...I had to pay to play, or walk away...

I chose the latter, at a great personal expense (I am talking millions (yes plural - no typo)!)...I chose to uphold my morals and values over greed and corruption...

There were many during that period who did not...Many also got away with their crimes, the shenanigans were swept under the rug as new crises appeared across the globe...

So...The name and brand lives on, but only in a few people's minds...

This bit of past came immediately to mind, especially in light of the "jolt" I received when looking at the images (no pun intended)!

The lesson for me is that I still believe in brands, but I believe in far fewer people these days!

Life goes on...and it sometimes repeats itself, as what appears to be happening these days...

Let's see if they get away with it yet again. I hope not.

Anyway...

Have a look (image attached) at one of the old products...

Cheers!
Dave : )
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boomergp08 Premium
Cool looking can!

Yes, unfortunately greed and corruption can run rampant in business and I too would have walked away, as financially painful as it would have been.

When you give up your morals for money, or anything for that matter, you give up a part of your soul, and that is always worth far more than money and greed as far as I am concerned.
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IvyT Premium
I remember the Jolt colas! I used to work with animators back in the 90s, and they were really into it. As well as anything with guarana in it. It was such a fad. Remember the guarana chewing gum? I was having a mighty health kick at the time, so never got into these products, but they were everywhere.

Amazon's name always made me think of the phrase 'bigger than the Amazon' and I assumed that that's why the name was chosen. It's massive. It has everything in it. But the other two brands, I really don't know the origins of.

I really like branding concepts that take things up a level by association. There's a popular lifestyle blog called 'Chasing Foxes' for instance - I love the name. Not a fox in sight, but I'm guessing it's an allusion to the fox hunt, and the idea of the consumer chase? Beautiful association, I think.
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boomergp08 Premium
It can be quite interesting to know how a company or person comes up with a brand name or what it can mean. For example, the name Google means absolutely nothing on its own. We only know it as a search engine because that is the brand name.
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IvyT Premium
For sure. Hey, I always thought Google was a play on the word 'Googol'? So many results, such a large number. Right?
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boomergp08 Premium
Perhaps. I guess only Larry Page and Sergey Brin know the real answer to why Google is named Google.
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hilarybassak Premium
If you google it you will find that Google was a mis-pelling of Googol and it was almost going to be called backrub lol
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boomergp08 Premium
This is true.
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halinphilly Premium
Naked Green Machine. I sometimes demo Naked Green Machine at Costco. Yo can hear me shouting at the members... "Come over here and get naked with me!" The best part is when they taste this funky looking green concoction and discover how much better it tastes compared to how it looks. My favorite flavor!
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boomergp08 Premium
LOL I bet you get some weird looks from people when you yell that out. ;-)

Though I am a big fan of blueberries the Green Machine is just as good tasting as the Blue Machine. But the Strawberry Banana and the Orange Carrot are my two favorite Naked juice blends.
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VeronicasLuv Premium
Ooowww....the green one is my favorite too, Hal. I usually get their 64 oz. container. I was planning on going to Costco this week anyway, so.....
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kvimont Premium
Your headline gave me a good laugh, so of course, I was really interested in finding out how this benefited you in your work. So I took the plunge knowing that you really did not get naked for lunch and found your article to be enlightening as always.
Thanks for the laugh Robert,
Kim
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boomergp08 Premium
You are welcome Kim. Sharing beneficial knowledge in a fun to write story that can entertain the reader, was what I was going for here. The eye catching title helped to bring it all together.
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phakacha8 Premium
I felt a little odd to click the blog but sensed that there would be certainly something valuable and it turned out to be. The Branding You training.

Your technique of creating your own brand is a wonderful sample for all your juniors here at WA to pick up and learn.

I like the way you carried your readers' attention and listened to you jaw-dropping.

Thank you so much.
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boomergp08 Premium
I enjoyed writing that post and knew that the title would get people to take a look, even if it was just out of curiosity.

But the title wasn't just to get people to click on it. The title is in direct connection to the branding of an actual product.

I just wrote content around that topic without revealing the nature of the brand name Naked until almost the end of the post. :-)
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phakacha8 Premium
Awesome! You really kicked the ass.

Thank you so much.
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boomergp08 Premium
You are welcome. I had fun writing this post.
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msubhadeep Premium
That was a fun read, Rob. Branding is an interesting topic in itself. Couple days back I came to know why Twix comes in two different packs - Left Twix and the Right Twix. Their founders went into a disagreement and split the company into two. It was amusing to me that they both are more-or-less the same but come in different packages. "Left Twix bathed in chocolate, while Right Twix cloaked in chocolate.” Thanks for sharing Rob :)
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boomergp08 Premium
You are welcome Subhadeep and thank you for sharing that info on Twix. I never knew that. I love hearing about how companies come up with names for their products.
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SongbirdDL Premium
Lol! The power of telling a story!

Thank you Robert for that piece of entertainment!

It is a relief that Google doesn't consider our domain names when it comes to ranking. It gives us room to be as creative as we want.

When I was new to all this, even though Kyle says in the training that it's okay not to think of keywords when choosing a domain name, I resisted this idea. I wanted a domain name with a keyword. I struggled to settle for any.

I look back now and think, 'what a waste of time that was. I could have spent that time thinking of a brandable name.

Thank you Robert.

~Danielle
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boomergp08 Premium
You are welcome Danielle.

I was the exact same way when I started, as I think most of us were/are. I selected keyword rich names for my first three websites but then switched over to names that were to the point and brandable.

Seeing how building and operating an online business is a long term endeavor, I feel choosing a brandable name will help make a website in any niche stand out among the rest. And over time its authority can increase awareness of the brand name.
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SongbirdDL Premium
I will choose a brandable name over anything for the reasons you gave in that last paragraph. Really important.
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NemiraB Premium
Hi, this title of your article triggered the memory about one book where the author wrote what he went naked in the courtyard of Paris hotel and got in trouble. He is an experimentator, but here he did not succeed.
What about sugar, I would think twice because it is from fruits. It is powerful and causes glycation. It leads to premature aging. Uh, I know:) Check Dr. Andrew Weil:)
P.S. I was the fan of smoothies with mango, oranges, bananas and little bit of leafy greens. Now I am not.
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boomergp08 Premium
The sugars from fruit are only harmful in large doses when they are separated from the fiber of the fruit.

Meaning if you were to sweeten a beverage with fructose from fruit and not include the fiber of the fruit too, then it can lead to glycation.

But when the fiber is included, that fiber counteracts the glycation. This is why eating fruit does not cause glycation and the fruit in Naked contains that beneficial fiber.
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NemiraB Premium
Maybe:) Thanks for explaining:)
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VeronicasLuv Premium
Interestingly enough, I just got a new domain name and will be transferring the old to the new. The old was strictly a keyword-rich name, I took it because I was confused. In the past month, I've been rethinking the name; once I made the decision to change directions, a name came to mind fairly quickly.

I got the "stamp of approval" when I mentioned my new domain name during one of Jay's webinars. He loved it! He even started to joke about making a video for me because he liked the name so much!
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boomergp08 Premium
Wow! Now that really is a stamp of approval.

When I first started I too was focused on a keyword domain but have since started thinking of names that are either brandable or right to the point without any real keywords.
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amexrn Premium
Wow, you are a great writer. Every word/sentence is interconnected. You are awesome Robert. Bravo.. Clap, clap, clap.

Good to know about those brands, now my thinking cap is being charged.

Thank you for your genius. You're truly is an inspiration to the WA community.

Enjoy your weekend,

Arline :)
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boomergp08 Premium
You are welcome Arline. Sometimes when my mind thinks of how and why something is named the way it is, I get creative in my thoughts. Writing content is mainly transferring your thoughts into words in a post.

Enjoy your weekend too.
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amexrn Premium
I definitely agree with you. Creativity at its finest.
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giftyafd Premium
Wow. I was scared but became curious. Like what has happened to Rob??? You really got me right?
Thanks for this beautiful piece. It will surely linger in my mind as I go naked too around in the Amazon Forest eating Wild Apples. lol.
Yeah, Branding! The sure way to go.

Thank you and enjoy your weekend.

Gifty
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boomergp08 Premium
People should know by now that I would never post anything inappropriate here within WA, or anywhere for that matter. But I could not resist using that title. :-)

"It will surely linger in my mind as I go naked too around in the Amazon Forest eating Wild Apples." - LMAO!!! That was funny Gifty

You have a good weekend too.
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giftyafd Premium
Thanks, Rob. Just a little practice for my brand as inspired by you. Lol
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boomergp08 Premium
:-)
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stn67 Premium
You caught my attention. But for once, I was not quite sure if I wanted to read the article. Good point.
Many times our fire is in front of us. For example, I called my company a to b and actually got the domain atilb.dk.
But when the day was over, it was not the context on my website, no, it was the service I gave there also made me discover.
When I think of how I came to the name, it was over a drink in a bar with my ex girlfriend
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boomergp08 Premium
That is a good one Steen. I have read about a lot of company names that were chosen while and after having a couple of drinks at a bar.

There is something about being in a bar with a good ale or drink that gets the creative mind working. I know when I was back in the video game industry, we used to have design lunches at a local micro brewery.

It sort of makes you wonder how people come up with their company or product names. Where did Google come from or even Jaaxy?
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stn67 Premium
I am quite sure that many ideas have been built from there. yes you can not even google over after some more drinks.
Yes, why not.
But I still want to imagine ideas while eating lunch without clothes. It must be done in other creative souls. :))
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boomergp08 Premium
LOL
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