Sometimes I Like Getting Naked for Lunch

Last Update: December 16, 2017

There was a time back in the crazy wild days of being in the video game industry when a co-worker gave me a jolt just after lunch to jump start my afternoon. Wow! What a rush that was. I sort of felt like I was getting zapped by a battery charger from the inside out.

But as I grew older and more conscious about my health, getting jolted didn’t seem like the thing to do. So I opted for something more natural. I started getting naked for lunch, but not every day. Only a couple of times a week when a female co-worker introduced me to it.

WHY AM I TELLING YOU THIS?

Through the creativity of my mind and way of constructing a true story into content, I am bringing this up as a way to show you how BRANDING works. When many of us choose a domain/website name we tend to look for names that are keywords. But you do not need a keyword name to be successful.


Just look at Amazon. Are they about the Amazon jungle or the river? No. They are about something totally different. But now when the majority of us hear the word Amazon, do you think about the river or jungle? No. When you hear the word Apple, do you think of fruit or smartphones?

If you didn’t know that Starbucks was a coffee company, would you equate the name to a company that sells coffee products? No. These three company names are all results of branding. If we did not know what all of these companies sold, we would never guess by their names.

THE CHOICE IS YOURS

I am not saying that you should only choose a domain/website name that is brandable, but it is something to think about since Google ranking doesn’t consider our website names. Choosing a name that can lead to branding at some point in the future is a personal long-term choice.

I recently chose and secured the purchases of two domain names for my two different upcoming websites on the health benefits of hemp. One of the names is somewhat like a keyword and the other can definitely become a brandable name in time.

For example, when I was spending oh so long hours developing games for the Nintendo market, your mind and body can become fried and exhausted. To push myself to not fall asleep at my computer I opted to take my co-workers advice and get a jolt after lunch.


Drinking one of these definitely would give you a jolt of caffeine and sugar, a lot actually. Though back then only JOLT Cola was available, they have several other flavors now, it certainly jump started my energy levels up to where I needed so I could get in some extra hours of work.

The only problem was that after that initial jolt of energy wore off, the down-slide came hard and quick, making me more tired than before. Then I switched to Dunkin Donuts coffee, another brandable name, which did give a pick-me-up, but didn’t make me crash hard when it wore off. I still drink it to this day.

But there are other ways to get energized that do not require caffeine, which I try to limit because too much can lead to heart disease. Exercise is one but most times you cannot get enough of that when you have a desk job, which is what I had working for a video game design company.

Then one day my co-worker Julie and I went for a brief walk to get a little exercise. It felt good and then she said, do you want to get naked? I looked at her in amazement and said WTF!? She said, it will help to end this walk on a good healthy note. And she was right.


Now I drink a Naked Fruit & Vegetable Juice Smoothies whenever I feel like I need a little pick-me-up. Not only does it contain a lot of sugar from the fruit, which is more beneficial that cane sugar or any fake sugars, it also contains plant fiber which contributes to sustained energy levels.

Did you seriously think that I actually took my clothes off for lunch? LOL Do you see the power of Branding? If I were to say I got naked for lunch, sat under a tree, and held an apple in my hand, you could think I was Adam without my Eve.

But because of the power of branding it could really mean that I got a Naked Juice, sat under a tree, and was holding my Apple iPhone. On that Apple I would be looking at Amazon. The river/jungle or the retailer? Because of the power of branding you would guess that it was the retailer.

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NemiraB Premium
Hi, this title of your article triggered the memory about one book where the author wrote what he went naked in the courtyard of Paris hotel and got in trouble. He is an experimentator, but here he did not succeed.
What about sugar, I would think twice because it is from fruits. It is powerful and causes glycation. It leads to premature aging. Uh, I know:) Check Dr. Andrew Weil:)
P.S. I was the fan of smoothies with mango, oranges, bananas and little bit of leafy greens. Now I am not.
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boomergp08 Premium
The sugars from fruit are only harmful in large doses when they are separated from the fiber of the fruit.

Meaning if you were to sweeten a beverage with fructose from fruit and not include the fiber of the fruit too, then it can lead to glycation.

But when the fiber is included, that fiber counteracts the glycation. This is why eating fruit does not cause glycation and the fruit in Naked contains that beneficial fiber.
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NemiraB Premium
Maybe:) Thanks for explaining:)
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VeronicasLuv Premium
Interestingly enough, I just got a new domain name and will be transferring the old to the new. The old was strictly a keyword-rich name, I took it because I was confused. In the past month, I've been rethinking the name; once I made the decision to change directions, a name came to mind fairly quickly.

I got the "stamp of approval" when I mentioned my new domain name during one of Jay's webinars. He loved it! He even started to joke about making a video for me because he liked the name so much!
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boomergp08 Premium
Wow! Now that really is a stamp of approval.

When I first started I too was focused on a keyword domain but have since started thinking of names that are either brandable or right to the point without any real keywords.
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amexrn Premium
Wow, you are a great writer. Every word/sentence is interconnected. You are awesome Robert. Bravo.. Clap, clap, clap.

Good to know about those brands, now my thinking cap is being charged.

Thank you for your genius. You're truly is an inspiration to the WA community.

Enjoy your weekend,

Arline :)
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boomergp08 Premium
You are welcome Arline. Sometimes when my mind thinks of how and why something is named the way it is, I get creative in my thoughts. Writing content is mainly transferring your thoughts into words in a post.

Enjoy your weekend too.
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amexrn Premium
I definitely agree with you. Creativity at its finest.
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giftyafd Premium
Wow. I was scared but became curious. Like what has happened to Rob??? You really got me right?
Thanks for this beautiful piece. It will surely linger in my mind as I go naked too around in the Amazon Forest eating Wild Apples. lol.
Yeah, Branding! The sure way to go.

Thank you and enjoy your weekend.

Gifty
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boomergp08 Premium
People should know by now that I would never post anything inappropriate here within WA, or anywhere for that matter. But I could not resist using that title. :-)

"It will surely linger in my mind as I go naked too around in the Amazon Forest eating Wild Apples." - LMAO!!! That was funny Gifty

You have a good weekend too.
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giftyafd Premium
Thanks, Rob. Just a little practice for my brand as inspired by you. Lol
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boomergp08 Premium
:-)
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stn67 Premium
You caught my attention. But for once, I was not quite sure if I wanted to read the article. Good point.
Many times our fire is in front of us. For example, I called my company a to b and actually got the domain atilb.dk.
But when the day was over, it was not the context on my website, no, it was the service I gave there also made me discover.
When I think of how I came to the name, it was over a drink in a bar with my ex girlfriend
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boomergp08 Premium
That is a good one Steen. I have read about a lot of company names that were chosen while and after having a couple of drinks at a bar.

There is something about being in a bar with a good ale or drink that gets the creative mind working. I know when I was back in the video game industry, we used to have design lunches at a local micro brewery.

It sort of makes you wonder how people come up with their company or product names. Where did Google come from or even Jaaxy?
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stn67 Premium
I am quite sure that many ideas have been built from there. yes you can not even google over after some more drinks.
Yes, why not.
But I still want to imagine ideas while eating lunch without clothes. It must be done in other creative souls. :))
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boomergp08 Premium
LOL
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