There was a time back in the crazy wild days of being in the video game industry when a co-worker gave me a jolt just after lunch to jump start my afternoon. Wow! What a rush that was. I sort of felt like I was getting zapped by a battery charger from the inside out.
But as I grew older and more conscious about my health, getting jolted didn’t seem like the thing to do. So I opted for something more natural. I started getting naked for lunch, but not every day. Only a couple of times a week when a female co-worker introduced me to it.
WHY AM I TELLING YOU THIS?
Through the creativity of my mind and way of constructing a true story into content, I am bringing this up as a way to show you how BRANDING works. When many of us choose a domain/website name we tend to look for names that are keywords. But you do not need a keyword name to be successful.
Just look at Amazon. Are they about the Amazon jungle or the river? No. They are about something totally different. But now when the majority of us hear the word Amazon, do you think about the river or jungle? No. When you hear the word Apple, do you think of fruit or smartphones?
If you didn’t know that Starbucks was a coffee company, would you equate the name to a company that sells coffee products? No. These three company names are all results of branding. If we did not know what all of these companies sold, we would never guess by their names.
THE CHOICE IS YOURS
I am not saying that you should only choose a domain/website name that is brandable, but it is something to think about since Google ranking doesn’t consider our website names. Choosing a name that can lead to branding at some point in the future is a personal long-term choice.
I recently chose and secured the purchases of two domain names for my two different upcoming websites on the health benefits of hemp. One of the names is somewhat like a keyword and the other can definitely become a brandable name in time.
For example, when I was spending oh so long hours developing games for the Nintendo market, your mind and body can become fried and exhausted. To push myself to not fall asleep at my computer I opted to take my co-workers advice and get a jolt after lunch.
Drinking one of these definitely would give you a jolt of caffeine and sugar, a lot actually. Though back then only JOLT Cola was available, they have several other flavors now, it certainly jump started my energy levels up to where I needed so I could get in some extra hours of work.
The only problem was that after that initial jolt of energy wore off, the down-slide came hard and quick, making me more tired than before. Then I switched to Dunkin Donuts coffee, another brandable name, which did give a pick-me-up, but didn’t make me crash hard when it wore off. I still drink it to this day.
But there are other ways to get energized that do not require caffeine, which I try to limit because too much can lead to heart disease. Exercise is one but most times you cannot get enough of that when you have a desk job, which is what I had working for a video game design company.
Then one day my co-worker Julie and I went for a brief walk to get a little exercise. It felt good and then she said, do you want to get naked? I looked at her in amazement and said WTF!? She said, it will help to end this walk on a good healthy note. And she was right.
Now I drink a Naked Fruit & Vegetable Juice Smoothies whenever I feel like I need a little pick-me-up. Not only does it contain a lot of sugar from the fruit, which is more beneficial that cane sugar or any fake sugars, it also contains plant fiber which contributes to sustained energy levels.
Did you seriously think that I actually took my clothes off for lunch? LOL Do you see the power of Branding? If I were to say I got naked for lunch, sat under a tree, and held an apple in my hand, you could think I was Adam without my Eve.
But because of the power of branding it could really mean that I got a Naked Juice, sat under a tree, and was holding my Apple iPhone. On that Apple I would be looking at Amazon. The river/jungle or the retailer? Because of the power of branding you would guess that it was the retailer.