Breaking Down A Niche
Last Update: Dec 15, 2013
Deciding on a suitable niche can be one of the hardest things to do, especially if you're confused by the word niche. Kyle has just written a blog explaining what a niche is - and if you haven't taken a look - do. A Niche Is A Group of People Looking For Stuff
Scared of small niches?
One of the things I have noticed is that many people are scared of small or narrow niches. You shouldn't be. The world famous Amazon didn't start out selling the hundreds of thousands of items it does now. I remember when it was famous simply as a book retailer (and even then the choice was distinctly limited)
The advantage of starting with a smaller niche
People often worry that if they have a smaller niche they will get bored or won't have enough to write about. Well it's true you might come to a point where it no longer holds your interest but that can happen with whatever niche you choose. Having a smaller niche to start with helps you to control what you are doing and stay much more focused.
Here is a pictorial example of how you can break down a niche. I chose fashion but you could use this method with any niche you chose. Also you can choose to break niches down in different ways - so be flexible and play around with ideas before you make your final choice.