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INSIGHTS2 MIN READ

Breaking Down A Niche

BIS

Published on December 15, 2013

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Deciding on a suitable niche can be one of the hardest things to do, especially if you're confused by the word niche. Kyle has just written a blog explaining what a niche is - and if you haven't taken a look - do. A Niche Is A Group of People Looking For Stuff

I have only produced this post for people who are visual learners and may want to get an idea in a graphical form. Kyle's post is the business!

Scared of small niches?

One of the things I have noticed is that many people are scared of small or narrow niches. You shouldn't be. The world famous Amazon didn't start out selling the hundreds of thousands of items it does now. I remember when it was famous simply as a book retailer (and even then the choice was distinctly limited)

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The advantage of starting with a smaller niche

People often worry that if they have a smaller niche they will get bored or won't have enough to write about. Well it's true you might come to a point where it no longer holds your interest but that can happen with whatever niche you choose. Having a smaller niche to start with helps you to control what you are doing and stay much more focused.

Here is a pictorial example of how you can break down a niche. I chose fashion but you could use this method with any niche you chose. Also you can choose to break niches down in different ways - so be flexible and play around with ideas before you make your final choice.

You can view the full-sized infographic here

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