Get First Place Rankings With Brand New Keywords!

Last Update: August 31, 2016

Rank for new future keywords!

I recently read about a neat SEO technique which I tried out just a few days ago. It was a smart idea that involved ranking for future keywords no one has begun to rank for yet.

Sounds weird, doesn't it? How can I find keywords no one is ranking for?

It is actually quite simple!

People often search for updated product reviews with..... the year. For instance: "best laptop 2016". That particular keyword gets 7179 searches a month.

Now, here comes the interesting part and how I managed to get the first page and first place rankings on Google for a similar keyword.

In four months from now there is a new year. So I simply added '2017' in the headlines and texts of my 'best product list posts' that has the year 2016 in them!

I changed '2016' to '2016-2017'!

Of course, if you check the keyword "best laptop 2017" in Jaaxy, only 144 people are searching for that particular keyword. Now...

But it is likely that since over 7000 people are searching for "best laptop 2016", you might assume that in 2017 the keyword "best laptop 2017" will get a similar amount of searches!

Why not get ready for that?

Here is an example of a few of my first page keywords with 2017 in it.

Since I've never used this tactic before, I can't be sure what's going to happen with the keywords next year, but I have heard that new keywords that got ranked early has a little bit more juice and perhaps stick top the top a bit longer.

Some might also say that you should not use dates and years at all, but as long as you keep updating the article now and then, I think it is fine. The main keyword you are trying to rank for should be one without the year. The keyword with a year should be a bonus.

Also be sure to not include any year and date information in the URL itself, since the indexing can get quite mixed up if you changed the URL.

Please discuss if you have tried this method and what to expect. :)


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Ivine Premium
Hi Andreas, a smart move. Irv.
theresroth Premium
What a smart idea, Andreas, thank you!
JudeP Premium
Well done :)
Josh From Oz Premium
There's no reason you can have a best of ..... in 2017 post. Then a year later write a brand new post best of ... 2018. Makes perfect sense to me.

I often include years in my titles, urls and content as I know that years pull in a lot of traffic in niches where a year is relevant. Not all products get searched for by the year. For example: best garden spade would not be a term people used with the current year I believe.

jvranjes Premium
Thank you Josh, if it works at your side then this is the way to go.
jvranjes Premium
I am only concerned with the time stamp you put in such titles. I think Jay also suggested to avoid this. Imagine, what will happen with your titles later. It is better to go for something that is more evergreen.