Two Worlds Collide!

Hiya --

I've been off the radar here for the past few weeks, as I started building another website for my marketing and web design business, but also because I picked up a pretty big law firm client, and have been hired as a consultant to write their marketing plan and then implement it. If all goes well, I will be on retainer, which will go a long way in helping my ailing financial situation.

I am still working full time, so the prospect of working on this in the evenings is exhausting to me and I haven't even started yet. I got to thinking about WA, and how hard I have worked to get my site up and running, yet somehow making any real money continues to elude me. I know its mostly because I just don't have enough time to devote, and still be able to pay my bills.

In other words, I can't take time away from running my web design biz to run my blog, because I will lose the opportunity to generate new business inquiries. I started getting upset and thinking that I wasted my time here, that I didn't fulfill what so many of you here have accomplished, and that I will just let it all go.

BUT. In my research this morning about putting that marketing plan together, I came across a paragraph in an article written by a pretty well-respected thought leader in my industry, and here it is:

"Your website is your single most important brand development tool. It is the place where all your audiences turn to learn what you do, how you do it and who your clients are. Prospective clients are not likely to choose your firm based on your website alone. But they may well rule you out if your site sends the wrong message. Further, your website will be home to your valuable content. That content will become the focus of your search engine optimization (SEO) efforts so that your prospects, potential employees and referral sources can find you and learn about your firm. Online content is central to any modern brand building strategy."

Right then my worlds came together, and I realized, in that split second, that everything I have learned here will help me put this plan together, and that everything this article says, I already knew! So the reality is that Wealthy Affiliate not only trains us how to build our sites, but also WHY, and why content marketing is the way to go, whether we are affiliates or not.

Here I am, applying all this knowledge to a law firm...! Everything I learned here and it all came full circle for me. I am so grateful.

/a.