Down the social media rabbit hole
So while I was away from WA, I watched my rank go from 50 to 150, because I was busy watching all sorts of social media thought-leaders try to sell me their training. From Todd and Leah Rae Getts (Twitter and Facebook), to Melyssa Griffin (Pinterest), and everyone else in between.
Their one-hour videos were all very compelling, drawing me in, telling me why I absolutely had to sign with them and plunk down $297 to learn their top secrets of getting a million leads a day, a week, a month, all leading to financial freedom.
My google searches to find out more about them led me nowhere, and so I am back to you, my faithful friend. I didn't sign up for anything, and not convinced that I should stick with either one of the social media platforms over another.
On my way to work so I have to make this short, but I would like to hear from you and learn more about which platform is best...?
I know that Facebook changed their algorithm so that business pages are not easily promoted anymore, except with paid ads – Twitter is great as long as your tweets are all automated –and Pinterest is it's own browser and not even considered social media anymore.
Do you prefer one over the other? Should I change my Facebook business page to a group and lose all my followers?
Thanks so much!
Amy
Recent Comments
20
I am planning to get back to LinkedIn, I feel that there is a potential. I need to investigate Pinterest.
Interesting post, keep away from shiny objects, we have all we need here at WA. I think twitter is good, but I have read that instagram is good, I am like you, need proper good up to date advice.
It all depends on your customer profile(s). Regardless, I've found that by investing in Hootsuite, sending 3 posts per week on the Big 5 sm platforms... the time spent and cost does not break even by a long shot. But, if you want to be credible in a competitive market (all markets are competitive - yes?) then you "must" have a modicum of reasonable social media outreach. Problem is that there's so much noise in your niche that it amounts to the price of admission. And people who think that they can run a decent, high-content Website & Cart for less than $500 per month in basic, fixed expenses (including the interest charges on your debt) is DREAMING! Typically, it's actually a hell of allot more than that if it's a business you are running instead of a hobby. And yes, I started at the beginning with WA's courses. Best learning and early development platform anywhere!
So I think you’re saying that it is always best to have some kind of social media strategy...? I agree — I love Hootsuite — but coming up with content is yet another task.
You’re saying that spending $500 a month on social media ads is worthwhile?
Thanks.
I don't do FB ads. I use Hootsuite and social media sites for Branding purposes. Bothe personal branding and brand identity support for the products I recommend and re-sell.
What I'm saying about the $500 is that I've decided to manage Hootsuite myself because I can't find competent talent at a price that makes financial sense to me.
Also I'm saying that if you can't afford the support required to run an e-commerce component site, then you have to somehow figure out a way to do it yourself until to can. And that comes pretty quick if you follow the WA training!
If you ever find anyone worth $500 a month to you, please... please let me know!
From my perspectice, and I am biased, I prefer Instagram from the bunch you mention and, although it uses the FB business manager system, it’s ads are cheaper at least for time being. However, the best way of arriving at an answer is likely to be where you have most presence.
On the FB question, for business you can have both page and group, they serve different purposes. The page is simply a communication channel for your business niche whilst the group allows you to stimulate engagement to help build your brand ( or tribe, as they say) and identify prospects.
First and foremost, I’d go for the group, most loyal followers of your page are likely to join it in any case and you can then use the group to gauge whether there’s need to retain the page or not and, of course, measure interest in your products, etc. The benefit of the latter is to gain ad free sales.
Finally, I understand the growth of groups may be impacting FB ad sales insofar as group leaders use the group to gauge members’ interest in products or services and then direct them away from FB to try to close business. Whether things will stand still is another question, in the meantime FB’s share price is nose diving for well publiced reasons!
Regards,
Will
So you’re saying that the group format allows me to place free ads? You sure...? I have to do some more reading about this — I see this would be time-consuming and if I spin one more plate, they will all break.
Thanks for the great info...!
No, I don’t say that, Amy, I say it’s a way of building up an audience in your group so that you don’t need to spend money on ads. It’s akin to FB shooting itself in the foot. It allows you to get to know the needs of your audience but note, once you identify an opportunity to sell, you have to have the business discussion outside the forum. You have to be careful not to be seen as using the platform for sales!
See more comments
I haven't used any other social media yet to promote niche. I know it can be attempting to detour with someone else's plan. We already know that WA works. Build with what you have first before getting sidetracked with another plan.