What I Learned About My Audience Through Youtube
Hi WA Fam!
I recently jumped into yet another niche and starting building a website. If you've been following WA training you probably know that you need to research your niche before jumping into it. You need to know who your audience is and what they want.
Whenever I talk to my fellow marketers I always tell them that they need to describe their perfect customer. The more you know about your target audience the easier it is to create content for them.
Let's put it this way. If you are promoting fishing equipment you will probably target 45-55 year old men and not 18-25 y.o. women. Sure, there are young women who like fishing but they are not many. If you are promoting tickets to a hot electronic music festival, you will target the "under 30" crowd. Not that there aren't any 70 y.o. people at Tomorrowland but there aren't many.
Let's move on to the main point.
I have also decided to use Youtube as one of the marketing platforms for this new niche I am in. I uploaded a few videos and let the views roll in. I honestly thought that I should be targeting 18-30 y.o. men and women because in my head it made sense.
However, after a few weeks I decided to check out the stats for my videos. And by the way, Youtube does a great job providing all kinds of helpful analytics. I was very surprised when I saw who was watching my videos.
Here, take a look:
Pretty much all of my viewers are men. The majority of them are between 25 and 44 years old. Well, there goes my effort trying to reach 20 y.o. ladies...
Now this is where the magic happens.
From now on I'll start making changes to my future videos. A 35 year old dude does not think the same as a 20 y.o. woman. He talks differently, he spends his money on different products and he spends a lot of his time watching Youtube videos just like mine.
When I make more videos, I will put in more effort targeting this guy. Speaking his language, providing the information that he values. After all, he'll be my perfect customer.
I can spend years making videos for the wrong person and keep wondering why no one is interested or I could target the people who love my content.
Piece of advice? Use Youtube for your research. I know this won't apply to every single member here or to every single niche but it sure can be helpful for some of you.