Don't be afraid to unsubscribe it can be good for your business and soul.

byAlexEvans

11.9K followers

3 years ago

I've got a mate called Jimmy well I must be one of his friends he sends me emails every day. Yesterday it was 5 all for products that are going to set my business and life on fire.

He doesn't know me very well, I have to use a fire extinguisher almost daily to cool things down and I am so glad that I have friends and associates around me that tell me when I am dreaming and other really cool ways to keep me in check.

Well back to friend Jimmy, he/she arrived on the scene 12/6/2020 in the ensuing forty-five days he has sent me 285 emails. All promoting some kind of product he/she doesn't use and going by the verbiage he/she doesn't understand. The icing on the cake the link in most of the emails goes straight to the purchase page. Who needs a landing page these days anyway?

Should I just click the spam button and send him/her to spam hell where they belong?

What would you do? I would be keen to hear your thoughts.

Well, Jimmy is not alone, there seems to be more than a few marketers on the cusp of going bad. It's a numbers game right, send enough emails and some will hit their target, wrong you are treating your audience like fools.

Never ever treat your audience like fools, one of the best ways to get nowhere fast. Poor Jimmy didn't attend that day or skipped that lesson.

Then again I shouldn't be too quick to criticize.

A list of say 500, at 5 emails a day 2500 emails per day, The odds are someone will click through and buy. Today his list shrinks by 1 to 499, at a guess it will shrink more than that.

The logic sticks out like a sore thumb, a shrinking list, Jimmy thinks " the more emails I send the more sales, make hay when the sun shines".

"That will ensure I keep making my 6 figure income!"

Brilliant idea for creating a few sales today, long term not the best way to create and maintain a supportive list of followers.

Perhaps it is the times we are living in and folks are under pressure and are driven to take risks that under other circumstances they wouldn't.

To be fair in the beginning there were several emails that delivered some value, then the flow changed, and not even the ambulance at the bottom of the cliff was going to save Jimmy's contradictory email copy.

Just sharing some reflections as I delete all of Jimmy's emails and unsubscribe from his or her list.

The other end of the spectrum.

Then on the other end of the scale is that email list that you subscribe to that offers value and, and, and, you are still waiting to receive the first newsletter and the carrot which was going to be delivered straight to your inbox. Even after confirming your email address, MIA.

That Affiliate possibly attended the same school as Jimmy?

That sweet spot

In the middle of the stream, that's where the income is, that happy mix, of value, information, lite-on sales with well-written copy that rings of a message and greetings from a friend. At the heart of it, we know what we like and don't like, we like to be treated as we treat others.

For some marketers, that message is lost and the list and audience are seen as nothing more than a potential personal atm machine. In our super-connected world, it is easy to spot the difference, we are all online and most of us are super aware when someone is taking us for granted.

We all receive emails and It doesn't hurt to do that email tidy up, it can remove a lot of noise. Don't be afraid to make the unsubscribe link your friend. Perhaps we send emails, it can be helpful to be aware and pull back if we think we are becoming a bee in someone's ear, treat the list with respect, from observation you will be rewarded.

I would enjoy hearing your thoughts.

Alex Evans