"F" the Competition!
Today’s post is a result of a conversation I recently had with new WA members @zoesuzette and @ChaimB1 (give them a follow—they’re awesome!), as well as a few others. Like many people just starting out, they expressed some concerns about competition.
So I thought I might share my views on the subject with everyone.
"F" the Competition
That’s right. I used the F word… FORGET. (Ha! See what I did there?)
Seriously, just forget about your competition. Here’s why.
In my experience, there’s a deep dark secret about most competitors. They are straight up lazy. Not lay on the couch lazy, of course, or they would be in business in the first place. But the get away with as little as possible lazy. Here's what I mean...
How to Beat the Pants Off Your Completion
It’s one thing to offer your customers something your competitors don’t, such as a hard-to-find product, for example.
But it’s an entirely different thing to offer them your competitors can’t, and that’s YOU. You have to build relationships. Build trust.
Yes, yes, I hear you saying, “But AJ, I know that already. The question is how do I do it?”
It can be summed up in one simple word, my friend: Hustle. Good old fashion work your tail off.
Here’s a Fantastic Example...
How many websites have you seen that offer a PDF if you give them your email? Practically all of them, right?
Now, I want you to go over to my friend Zed's (@smartketeer) and give him your email address. Go ahead; I'll wait.
Got it? Good.
Notice he gives you not just a one page, single-side PDF with a few generic tips. He gives you entire books—like a half dozen or so—of his best material. And he gives you podcast episodes. And he gives you training videos. And he gives you... well, you get the point.
People like Zed don't have to worry too much about competition, because very few of his competitors are willing to work as hard or give away as much for free.
There's are reason I consider him a mentor. He hustles. He works long hours on little sleep pouring his heart and soul into his customers. He and I share the same work ethic and desire to help others.
Above all, he busts his ass creating a deep relationship with his readers that becomes an impenetrable wall that no competitor can break through.
Here's the Good News
Entrepreneurs like Zed and I simply outwork our competition. And you can do the same. Don't worry about the competition. Besides, if you're hustling, you won't have time to worry in the first place.
Always remember, there is only one you, so the truth is, in reality, you have NO competition.
Keep it awesome.