Beating Writer's Block: Questions ARE the Answer
“If you have writer’s block, write about having writer’s block, and you will no longer have it.”
Are you struggling with the writing process? Do you absolutely love your niche, but still don’t know what to write about? Do you ever face the dreaded writer’s block?
Today, I’m going to outline a simple three-step process that you can follow that will make it much easier to write content fast…
The Two Post Types
Before we discuss the “how” of the process, it is important to understand the “why” behind it.
There are essentially two types of posts that you can create. We will review this in terms of writing, but keep in mind that it applies to most forms of content, such as video, audio, etc.
The first type is what I call "sharing" posts. That is where you have knowledge about something, or you have something on your mind, and you just want to share it. And to be clear, there is nothing wrong with that. I do it all the time. But these posts can be tricky.
One, you may know what you want to talk about (sort of), but you may not know how to say it, which can lead to writer’s block. And, two, in terms of affiliate marketing, these types of posts are sometimes a roll of the dice. They may or may not rank, because no one is really looking for them.
That said, you should include a sharing post every so often because they tend to be more intimate, which is great for building a relationship and trust with your audience.
The second type of post is what I call a "Q&A" post. Here, you are actually researching keywords and trying to find what kinds of things people interested in your niche are searching Google for. Then you write a post that uses those keywords in the title, and answer their question or provide what they are searching for. These posts are extremely important because they're the ones bringing in the traffic. And, by the way, they virtually eliminate writer’s block because all you’re doing is providing the answers to questions already being asked.
Which brings us to the how…
1) Start With the Main Question
This is easy enough. If you have done the keyword research Kyle teaches in the training, you should know what the main question you will need to answer is because, well, it’s most likely the keyword you are targeting with the article in the first place, right?
For best results, try to answer the main question early on in the article. It’s okay to start with a lead in, of course, like a related quote or a simply introductory story, but you should answer the main question within the first couple of paragraphs or the reader will likely move on.
2) Answer Additional Questions
Naturally your readers will have more than one question about a topic, even if you have already answered their main question. Thus, each additional question should serve as a subheading in your article.
This part of the process is essentially the same as your Main Question section. Brainstorm what additional questions your reader may have, make each one a subheading, and then the body of that section is simply you answering that particular question.
Wash, rinse, repeat until you have several Q&A sections to complete the bulk of the article. Shoot for a minimum of three to five. This will make it so much easier to hit your 1000-1500 word article length recommended by WA. Each answer only has to be a few hundred words, which if you think about it, is only a couple of paragraphs each.
3) Wrap Up
Once you have answered the main question, and answered three to five additional questions, the final step is to just wrap everything up in a short conclusion. Go back and reiterate your main points and restate the answers you gave, particularly if you gave the reader a tip, technique, or action they should be doing.
And with that, here is my conclusion. As you can see, writing does not have to be hard. Just put yourself in your reader’s shoes. If you as a reader came to your site looking for information about your niche, what sorts of questions would you have?
Use Jaaxy to find good keywords (i.e. topics) and make that your main question. Then ask yourself what additional questions you would have as a reader about that topic and write an answer to each of those. Then close out with a summary conclusion. Easy-peasy, right?
Please share any additional tips you have with the community below.
Good luck, and keep writing.