Every time we buy something we go through a series of steps. We buy to satisfy a need or to solve a problem.
How do I decide which product or service to buy and where to buy it from?
Understanding how people come to a decision helps businesses match their marketing and promotional activities to each part of the decision making process.
The following are typical stages in the decision making process.
Step 1: ATTENTION - Marketing brings products or services to our attention.. We must be aware of a product before we decide to buy.
Step 2: INFORMATION - To determine whether a certain service or item meets your needs yo have to look for information (Reviews).
Step 3: DECISION - We ma decide to buy immediately but often we need time to think it over particularly if it is an expensive item. You will look where you can get the best deal if there are alternatives, The sales page of a website may influence your decision as well as special offers like free brochures, reduced sale price and the like.
Step 4: ACTION - The next step is to find a site that stocks the product you want.Delaying action may mean that the product is no longer available or you may lose the bonus offer.
Step 5: SATISFACTION - If you like the product and it meets your needs, then you may become a regular or repeat customer. If on the other hand yo think that you could have made a better deal somewhere else than, next time you will probably look for another website