Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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ClevelandW1 Premium
The content is very educational toward making money ,and attracting customers in WA. My problem is I'm getting all these instruction and over a month now and I can't setup my first website properly. I gave insights to others and my own I can't do. When will I made my first $?
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David523 Premium
The content in this article is great but it is inconsistent with the branding standards of Wealthy Affiliate. None of your other articles have so many grammar errors. There are some points where it is confusing what you are trying to say. If it wasn’t an article on this website, I would’ve closed it out by the second error because I believe if someone doesn’t take the time to edit their material before they post, they don’t give a crap, and if they don’t give a crap then they don’t have any business trying to influence me. My time is valuable and I don’t waste it on reading half-done articles.
Thank you for the content. Please edit.
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AdamTimbrell Premium
I work in retail sales and think this approach is FAR more realistic and up-to-date! Converting a Customer to a sale is far more difficult owing to the competition, the amount of content and research available, price points etc. The Company I work for (for example) offer online discount codes for the products they sell... the same ones I sell in store, but they will not let me match the online prices without penalizing my commission percentage! Just one example of how the sales process is no longer a level playing field. ohhh... and we get shouted at for not achieving our individual sales targets.

With the website I'm creating, I haven't chosen a product to sell. It's a blog for therapists as I am interested in helping people with injuries. I will need to set something else up I think so I can sell stuff and create an on-line income.
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Steventate Premium
this was a great article, especially the reverse process to better understand what your customers go through in choosing and finally making their purchase. I went through this process when I thankfully chose Wealthy Affiliate. I wasn't sure about it and read tons of articles. Although Benji's Dad was extremely knowledgeable. I researched good and bad but came back to his recommendation. Great article.
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LMMemea Premium
Its good to hear another persons perspective when they were deciding to commit to Wealthy Affiliates. Welcome and glad your here.
Best wishes,
Lisa
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Allgood96 Premium
Thanks Kyle ,sounds really informative,I hadn't thought about long term customers,just have to find a way of getting the info now,yes follow my buying processes.A great place to start.
I buy constantly online,i dont know if i follow too many process usually i just buy,but there has been occasions where I am looking for a items worth and find a bargain and just stike.
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