I was doing research for an article, and I came across a blog that I could tell was on an affiliate website. I could also tell that the person who owned this site did not do any research before updating this particular article that I came across. What I was looking for was information on a merger between two companies that had happened in 2020. What I found was an article comparing the two companies in 2021.

This is one of the quickest ways to lose your audience. Knowing that these two companies had merged in 2020, it was obvious that this person had not done their research, but simply updated the date on their article to make it look current. Instantly knowing that this blog post was completely irrelevant, I immediately clicked the back button. Why would I want to even look at anything else on this website when the first thing that I looked at was outdated and incorrect information?

When doing reviews, you simply can’t update the year and leave everything
else the same. In today’s fast-paced world that we live in, technology is always changing, apps are constantly being updated, mergers are taking place. Businesses that were thriving just a few years ago have went under and now cease to exist.

Many people update their websites at the beginning of the year. Please remember when updating to take the time to at least verify that companies are still in business, and take a few extra minutes to scan through your blogs before you update them to make sure the information that you provide is still relevant.

If you keep this in mind when updating your websites, you’ll keep your audience engaged longer, and keep them coming back for more.🙂