Page Rank Versus SERP-Why does my page drop?

Page Rank Versus SERP what’s the difference. PageRank is a number assigned to your page by Google from 0 to 10. Zero is the lowest score and 10 the highest. It’s basically Googles rating system that attempts to rate the authority, reliability and importance of your page to their users. There are reportedly in the neighborhood of 200 factors that determine your page rank.

SERP or search engine results page is the position of your page in the search results for a particular keyword or phrase. Of course we all want to be on page 1 position 1.

No one knows for sure the exact Google Algorithm for determining SERP ranking except people at Google. We do know that content is still king. Sometimes fresh weaker content will outrank older stronger higher authority content for a short time. Then the SERP ranking of the newer weaker content begins to drop. So there appears to be a time value incorporated into the algorithm. But why does the new page or post begin to drop in the SERP rankings. I think it has to do with domain trust and authority.

Domain trust and authority appears to be calculated based upon social signals. I’m not talking necessarily about people on Facebook or Twitter linking to your page but that can be part. But, it’s more about who links to you and who you link to and the growth rate of these links.

As far as whom you link to, if you link to a spam page that says something about your site. If you link to a high authority page, that says something different about your site. Which do you think would be better?

Now, let’s look at a new post on a WordPress blog for example. You’ve just completed your final draft and you hit the submit button. WordPress automatically pings your post to Ping-o-Matic, which updates several services and search engines concerning your new content or post. This helps get your page indexed and in essence sends out a social signal to the search engines. If after this initial surge of links to your post, the number of backlinks ceases to grow or slows to a crawl your post begins to drop in the page results.

Have you ever listened to a flock of ducks on a lake? Something will happen and one duck will begin quacking. Then the other ducks will chime in and begin quacking in a chorus, which trails off to silence. Social signals are like this. Your page goes up then it goes down with the signals. Unless of course, the content is valuable enough that links are continuously added in a natural looking way.

You might think you could just spam a lot of links. In the old days this would work. The search engines have wised up. They look at the progression of your backlinks. Was there a huge spike in backlinks? If so, why did it happen? Was it due to spamming links or was it due a video gone viral.

They are also interested in the page rank of links back to your page, a diversity of sources of the links and the distribution of those links. What does this mean? You want backlinks from both high PR sites and low PR sites. You don’t want all the links to all the pages on your site to come from the exact same sources. You want a diversity of link sources. It would be unnatural for all of the same sites to pick up all the links from all of your pages. Then are those backlinks distributed from sites that you created yourself. For instance did you create a link wheel to promote your site? Most people don’t know that Google is also a registrar. So, they know all about all of your domains.

So what is the best way to promote your site? Well create great content is number one. Then promote your great content with social sharing sites. Do on page SEO. Finally repeat number one and do so regularly and consistently.