PPC Budgeting: When to Keep Running Your Ad, Pausing it or Calling it Quits
Typically these are the ways to go about this:
- Run the ad for a min of 2 weeks to see how it performs (clicks, sales)
- Change, pause or delete the ad IF your ad costs exceed what you would be paid for whatever you were promoting on the back end ($50 commission, but you spend more than $50 to make the sale)
Ultimately your budgeting and decisions should be based on your financial comfort level. Not all PPC situations are the same but this approach will help you have a general financial check in place to prevent overspending.
Recent Comments
10
Good tips, but I have a question about using PPC to improve your search rankings in Google. I am running an ad on Google right now for my review page and I'm noticing that I'm getting more searches and clicks to my site. I know this because I'm getting notified by Google Site Console with these achievements. So, do you know if this increase in search/clicks for my site will help me climb higher in the Google rankings? If the answer is no, I'm still going to keep and monitor my current Google Ad, but if the answer is yes, then that's one more benefit that I would get from using PPC, right?
By the way, every time I run a Google Ad, I watch your video step by step to make sure I'm using your info when I set them up. Thanks for the great training on that because I am seeing an increase in traffic!
Vitaliy, I like your idea of .30 cents rather than .50 cents. My only concern is "wasting the money." Ads can be a hit or miss. It's hard to know what to tweak in the funnel if you dont know what is not converting unless you've been doing this for a long time. I noticed that on Bing, there are a few ads on page 1. People have to be searching for the keyword. Some of my posts are on Bing page 1. But if nobody is typing in that keyword, they aren't going to see it. It's been there a while and no clicks. I resist using Bing Ads because not many people are on it. Only one organic post is on Google, which is way down. Google ads on page 1 seem to be taken over. There are more ad opportunities on Google. If people aren't searching for it, then it's not going to convert. Like promoting WA too many are on there. Yours is there, Tim is there, Eric, it seems all the top affiliates are there; it will be hard to compete with you guys.
Hi Brenda competition just comes with the territory but you shouldn't let that stop you. If you're truly wanting to make PPC work for you, you have to keep testing and gaining experience. With Bing Ads, you can get charged way less. Just because there's other ads competing for the same keywords doesn't mean all of us are making money all the time. We are also in the same boat, constantly testing, refining and learning.
You told me many times before that "competition" will always exist. I choose to be different, so I do not follow everyone's lead. Im sure you lost a lot of money. That is not a gamble I am willing to take. I have nothing to work with. If I do the ads, I lose it. That money is gone bye-bye, leaving me red in the hole. My late husband would flip in his grave if I did that. As you said in the class, if you have no money, don't do it, so I can't risk anything now. Im stuck with only organic traffic, which is not even getting in the SERPs because Google messed it up because they elevated "parasite SEO." and junk content from forums stuff that has nothing to do with anything at all. Junk content is what's on there, and it makes no sense. Even Google is doing their own "parasite SEO." I find that ironic!
I appreciate this information, Vitaly. You can't love an ad if it doesn't love you back. Another thing I got from this is that you have to keep an eye on your PPC, or it will destroy your budget.
Hi Dave, That is what happened to me. At first, I lost about 80 dollars in Bing ads, and I got freaked out about it. I wasted it due to a newbie mess-up. I didn't know what I was doing at the time.
Hi, Brenda. I did the same in MS and Google. It's infuriating. Grr-oogle! I haven't had any success with them yet, but I think I have Google figured out enough to chance a higher spend. On the other hand, I'm not too far from giving up on PPC because I'm getting some traffic from my "Yourturnmarketing" site. Time will tell.
Of course, I say that, then change my mind because the allure is too great!
That's one reason I won't spend any dime with Google: You're supporting them, and they are making trillions of dollars off of you. Happy guys like Sundar and Raghavan think about the profit margins before anything else. They don't care about you, me, or anybody, man. They want your money. That's all they want. You want to spend more and more, making you broke quickly. That is why I like Vitalily's strategy to go low lower and not have to suck up to Google controlling you, and it should be you that controls them. Dont let them get GREEDY and steal your money. Even if you are getting traffic, traffic means nothing to me; it's about conversions. I feel like Google Ads is akin to going to Vegas, the Sin City, gambling your money away just to get traffic; I need my ads to convert into sales. If no one is buying, it's a waste of money; as Vitaliy said, something has to change in the funnel to make it more convincing to get them to buy. How Google is now with the search doesn't sit right with me. Sorry, Im going off a rant tangent here. Im just not happy with the search engines these days.
You don't need to worry about ranting to me about Google, Brenda. They have this month to show me something If they don't, then I'm back to MS ads exclusively.
See more comments
for me, thanks for post, really needed,
Clo