Are you ready to start PPC? 2 important factors to consider beforehand.
I've been doing PPC for a very long time and consulting people on it as well and I have found that the following 2 qualifications are extremely important to consider before starting:
Do you have the budget? A budget could be a few $100 to get started, but you have to understand the risks meaning that if this is all you have left in your life and you are in a desperate financial situation, don't do PPC (yet). Wait until you have a steady budget to invest in this.
Do you have the experience? Do you know about SEO, blogging, traffic generation, have you made sales? If the answer is yes to one or more questions, then you may indeed be ready but if you're not (and you're tight on money) wait until you have both these things down.
If you have any questions or need help, let me know below and I would love to hear your thoughts on this topic!
Recent Comments
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My goal this year is to finally get properly into PPC. Will definitely be checking your videos about it. Thanks
I’ve tried the PPC route, and you are 100% correct it is a gamble.
Getting the click, is one thing, but a click only lasts a millisecond. It’s really important to retain the interest of the person that clicked.
I use a software that sends direct mail postcards to the United States, Postal Service, and I can send a postcard for $.53. That postcode, will last considerably longer than a click.
The key, as you mentioned, is optimization and getting that lead capture of the seriously interested prospect.
Thank you for your knowledge and insight.
BRAD - Minneapolis, Minnesota 🇺🇸
My marketing career started backwards. I began with PPC marketing and can vouch for the difficulty and money need to begin. I began with trial and error until I learned how to build a successful funnel and finally make it work. I turned to blogging because I viewed it as less of a financial risk because you never know if your ads are going to convert so you can get your ROI. I still play with Ads occasionally, but I would much rather create content than to ever go feet first back into that world of marketing. :)
Thanks for sharing this info Michael! I'm glad you were able to find that content creation is better for you now, and maybe getting into PPC later!
You ignited my imagination with this post. So today I purchased 50 clicks direct to a blog post. Below are the results.
That's a good initial sign up rate but what eventually matters most is whether or not they upgrade. I've seen services like this before and in most cases what I noticed is also a high starter sign-up but no upgrades to premium. Hopefully this one you're using does better but if not, then traditional ppc would be the way to go moving forward .
Thanks for sharing these tasteful nuggets to us on PPC, the true value of it, and what it can add to the table, once researched, studied, mastered, applied, and/or, implemented, once one catches onto the methodology of it all, and whether or not one has the budget to match what is expected, and any and all, that is not expected.
One has to create, and to build powerful enough formula based, theories and/or, conclusions, about SEO, blogging, traffic generation, and net profit.
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Thank you for sharing this with us Vitaliy
Jeff