In the last lesson you learned about what your audience wants to learn. We also learned what questions need to be answered. This will give you plenty of information to write about.
Now it is time to actually write out your content to your website, specifically for your audience.
Knowing how to write for your audience means:
- Answering questions that your audience wants answered (filling the need)
- Applying a writing-style that addresses them.
Writing Style
Depending on what your definition is of your audience, you can determine in what way you want to address your audience. If your audience is kids between 12 and 17 years old, you will have to write in a different style than when your audience is adults from 25 and up.
Age
Kids might need a lot of images and colours in the text to be able to understand what is being said. You don't want to use difficult words either and avoid long sentences.
Kids of an even younger age need even less words, but simple forms, patterns and bright colours.
Technical Level
You also may want to define how technical or educated your audience is. Does your audience know about the technical terminology or jargon that your niche contains, or do you have to explain everything in baby steps to them?
An example would be writing about WordPress or computers. Does your audience have lots of PC expertise? Can you write to them on a technical level, or do you have to simplify things to make them understand it better and easier.
When you got an affiliate resources site, is your audience:
- people who want to make money online or
- people who know everything about affiliate marketing and want to get the latest news and info.
The people who want to make money online, you probably will have to tell everything in baby steps to, while the people who know already very much about it, will just want to read the technical jargon and the latest and greatest available for their niche.
Mistakes Are Human
When I started my affiliate bootcamp website, I quickly wrote all my first 30 pages of content. When I read all that content a week later, I realized that the content was written for someone like me. Someone who is an IT expert and a marketing manager and understands every technical term that I had thrown at the reader. I had to rewrite all of my content.
This is definitely something to consider. So, write for your audience. Have you done something wrong? Go back and edit these older articles.
Next up: Easy Writing Templates To Use
Reply
Good job!
I did do some research before I did my writing, because I wanted to be absolutely sure that I had said it right. So it is good that it is spot on.
I am happy that it was easy to understand for you. I do know I am rather long of text sometimes, but I tried to write it in a structured and organised manner to my audience.
Always welcome back Cindy!
Steven
We sometimes wonder why we get traffic but no conversions. Your tutorial is a good reminder that it is important to connect with your audience. So, thank you.
Benjamin :-)
