S

shortcode; a very short WordPress “command” used to trigger a longer piece of code that will perform a specific action

slug; the automatically generated and URL-friendly version of a post title; the most common usage is to create a permalink for each WordPress post

sidebar; a quite narrow, widget-ready and usually vertical column displayed as a stand-alone layout element

skin; a pre-designed graphical template used to provide a given look and visual atmosphere to a blog

squeeze page (or landing page); a special single-page creative with minimal, eye-catchy content created with the sole purpose to capture information for follow-up marketing; an attractive “bait” designed to increase conversion

static URL; unlike a dynamic URL which is dynamically generated as a result to a database query, a static URL is hard coded within the HTML code and stays the same with each and every page load

T

tag; pre-defined WordPress taxonomy; it can be used as a special “keyword” to define micro-categories that are focusing on specific, narrowed topics

tagline; a short phrase or sentence which describes the very essence of the given WordPress website; it is used as a branding slogan or as an identifier for the syndication feed

taxonomy; a term-based classifying mechanism used in WordPress to group similar things and content together; WordPress has four default taxonomies: category, tag, post format and link category

theme (or template); a collection of files that work together to create a unique graphical interface with an underlying and unifying design for a website; in plain English: the theme dictates the appearance and the design of your site

U

URL (or Uniform Resource Locator); protocol used to specify the address of a World Wide Web page on the internet; basically is a link pointing to a web page

URL redirection (or URL forwarding); a web-server function used to send a visitor from one URL – the one visible in the address bar – to a new, different domain or URL

URL shortener; online service that will create a shorter, abbreviated alternative for long URLs; is based on URL redirection

V

vlog; a blog that contains and features mostly video content

W

widget (or module); a small “program” used as a block or a placeholder that can perform a specific action in order to modify or customize the content and the design of a WordPress website (e. g. social sharing functionality, related posts, tag cloud, etc)

WYSIWYG; term for “what you see is what you get”; it’s common for website builders, the WordPress blog post editor, and other drag-and-drop style applications

wp-config.php; an editable configuration file – located in the root directory of a self-hosted WordPress website – containing the most important configuration details (database connection, security settings, advanced options, etc)

X

XML (or Extensible Markup Language); a self-descriptive, text based meta-language designed to create, store and transport a database of information without having an actual database; it is used to create sitemaps, RSS feeds and markup languages for specific applications


And that's it my friends!

If you have any comments, further questions or update requests please don't hesitate to react!