M

meta tag; coding statement used to provide metadata – description, author, keywords, etc – about a given HTML document

microblogging; a blogging platform or a broadcast medium where the content is presented in form of short, frequent messages; Twitter is also a microblogging platform

MySQL (or My Structured Query Language); an open source relational database management system used to store the content in the form of related tables

N

newsletter; a regularly developed publication, report or informational material distributed via electronic mail

niche; a specific topic category or segment; if you are promoting diabetic products, you are in the health niche

nofollow; a hyperlink attribute used to prevent links from being crawled by search engine bots

outbound link; a hyperlink which is pointing from your site to another external site; the opposite of inbound link

P

permalink; a permanent static link that points to a specific content, page or post; it is used to generate a clean, keyword-rich URL for the given content

pingback (or trackback); an automatic cross-referencing system and notification method used by bloggers to acquire more links for their own site; in exchange for linking to another WordPress site, you’ll automatically receive a reciprocal link

plugin; small program designed for WordPress-driven websites and written in PHP language; usually contains a set of functions used to add new features or to extend the current functionality

post status; setting used to define a workflow status for a WordPress post; there are several default statuses, such as draft, auto-draft, inherit, pending, published, future and trash

R

redirect; a simple instruction included in a link or the source of a webpage in order to automatically send the visitor to a different another page

responsive web design (or RWD); web development method used to provide dynamic changes to the appearance of a web page depending on the orientation and the screen size of the displaying device; its main goal is to deliver an optimal viewer experience across multiple devices

robots.txt (or robots exclusion protocol); a standard used by websites to communicate with web crawlers or other web robots; is used to inform the robots about website sections and areas that should not be crawled or processed

RSS (or Rich Site Summary or Really Simple Syndication); a standardized web feed format (XML) used to get, deliver or distribute information or regularly changing web content from frequently updated websites such as forums, newspapers or blogs