C

child theme; a theme that inherits its properties and functionality from another parent theme; they are used to modify, customize or tweak the parent theme without losing the possibility to update or upgrade the original parent theme; in this way a custom change used in a child theme won’t be overwritten when the parent theme needs to be updated

CMS (or content management system); a software application – such as WordPress, Joomla or Drupal – used to create, modify, organize and manage online digital content

comment; a usually time-stamped written remark, opinion or feedback left by a readers at the end of a specific blog post

comment spam; a comment that includes not only text but a hyperlink too, and is posted for the purpose of generating an inbound link to the comment author’s web page

contextual link; a link which is literally included, incorporated in the main content of a web page as a usual underlined textual link; the opposite is some sort of traditional advertisement displayed within various secondary structural elements (header, sidebar, etc) in form of textual or image links

cPanel; a control panel used to manage a given hosting account

CSS (or cascading style sheets); coding language used to define formatting rules – position, dimensions, color, alignment, etc – that will tell a web browser how to display a given web page element

custom field; an arbitrary extra information – known as meta-data – that is related to a given post and is displayed in so-called metaboxes (e. g. author details, excerpts, etc)

custom post type; a post type that is not readily available in the default WordPress installation (post, page, attachment, etc), but is created and registered by you (e. g. products, testimonials, etc)

D

dark blog; a non-public blog hidden behind a registration barrier or a firewall

dashboard; the homepage of the WordPress administrator interface

duplicate content; content blocks – within or across domains – that are vary similar or completely identical; in the context of SEO these repeatedly used or copied content pieces will cause lower rankings

dynamic URL; a URL created, generated as a result of a database query on a database-driven website; in these URLs the domain name is followed by an unreadable script-generated character string (the result of the query); a dynamic URL is user-unfriendly, therefore is bad for SEO and must be rewritten into a static URL

F

featured image; a WordPress theme feature that allows the usage of a unique image that represents the mood and the content of the given blog post; the image is displayed at the top of the blog post and usually is the image that will be used when sharing the associated content on social media networks

flog; a “fake” blog which is written and maintained by someone else than the indicated author

frame; HTML technique used to divide the browser window into multiple sections (frames) in order to display different HTML documents (basically web pages ) in each section; the result (different content and multiple pages associated with the very same URL) is confusing for search engines and they might not index the “divided” page at all

frontend; the publicly visible and accessible content of a website

FTP (or file transfer protocol); a two-way network protocol used to transfer data (files) between a local computer and a web server