G

guest posting; the practice of publishing an article on someone else’s blog

H

.htaccess; hypertext access file that allows you to manage the web server configurations

HTML (or Hypertext Markup Language); a standardized coding language used to create web pages and web applications; the final code is a set of markup symbols – elements and tags – compiled in one file intended for display on a WWW browser page

HTTP (or HyperText Tranfer Protocol); communication protocol used to connect to web servers on the internet or on a local network; its primary function is to establish the connection with the web server and to send the HTML pages back to the user’s browser

hyperlink (or link); a clickable, usually highlighted text or image used to send or redirect a user to a different page or website

I

infographic; a highly visual and easily understandable representation of information, data or knowledge; usually is one bigger image containing various graphical elements accompanied by minimal text

K

keyword; a relevant word or phrase that has been defined by the website developer to describe the essential content of a given web page; is used by search engines to locate and categorize webpages that match a given search query

L

landing page (or lead capture page); a single webpage displayed as a first touch-point when a potential customer has been approached with a marketing campaign as a result of a search result or an online advertisement; the landing page is used to display additional engaging marketing copy in order to generate a desired action (conversion)

lightbox; clickable image that will display a larger popup or overlay image once has been clicked

link building; basic SEO technique used to get external sites to link to a web page on your own website; is vital in obtaining high organic search rankings