Working Out the Rates Average

Working out the average, this approximately comes to a 3.4% click rate — and this data is drawn from the best of my click rates from tweets.

Let’s say I have 2,000 email subscribers and 2,000 Twitter followers. By how much are the email subscribers worth more than the Twitter followers?

If I send an email and post a tweet, about 45 people will click through the tweets and 451 will click through the email. So, based on that record, my email subscriber is worth approximately 10 times a Twitter follower.

However, my main goal was not getting clicks but selling. Going by the data enumerated above, the referrals I generated from Twitter brought about a conversion rate of 5.5%. Thus, out of the 45 that made it to my sales page, 2.5 would purchase a product – meaning that I could hardly make up to three full sales out of the 2000 Twitter followers.

I got an average conversion rate of 9.5% on that site, thus, out of the 451 people that made it to my sales page, 43 would purchase something.

If I must have those figures reviewed, I have the following details:

• 2000 email subscribers -> 451 clicks -> 43 sales
• 2000 Twitter followers -> 45 clicks -> 2.5 sales

When the conversion rate is finally factored out, an email subscriber on that single site is worth approximately 16 times as much as a Twitter follower.

This is consistently in line with very many real-life reports that I’ve ever come across. You’ll find cases whereby a marketer with a few thousand email subscribers has sold more than celebrities with well above 20,000,000 Twitter and Facebook followers and fans.

But the whole story does not end there…