Significant Facts about Building an Audience

When you make some frantic effort growing an audience from other platforms, not from your own site directly, you don’t really own that list. Changes could be made to the news feed algorithm at any time which results in having your content not shown as frequent, or not reaching most of your audience organically.

Another thing that may likely happen is that a platform on which you’ve spent several years building a follower base may wind up all of a sudden as it has happened in the past. Let’s use the case of MySpace as a case study here. If you had spent the whole of the years building a following on MySpace, where would you have been now?

Another shocking thing that happened recently is that Google permanently shut down its Reader which caused many sites losing 75% of their RSS subscribers (Many even lost greater).

Email marketing ensures that you own the audience you’ve built so far, not anyone else. If you find that a platform isn’t working anymore to help suffice your marketing goal, don’t hesitate exporting all of your email contacts from such and look out for a better email service provider.

However, Twitter shouldn’t be disregarded. It’s an excellent platform that makes content go viral. If you realized one of your blog posts has gone viral through the excessive traffic you kept getting from Twitter, it should be an avenue to continually collect more email subscribers through that post.

I do interact with followers and fans on most of the social media platforms like Facebook, Twitter, Instagram, but I do not joke with exploring email marketing when it comes to making cool money.

Conclusion

Are you a social media fan who loves helping friends? How many followers have you been able to successfully transition into email subscribers?

Share with us by leaving a comment in the box below. What has been your conversion rate experience since you started exploring email marketing to sell compared to socializing? Hear from you soon!