When it comes to leveraging a communication and sales channel, emailing is more efficient than socializing. No matter how committed or active you are in running social media accounts, you’re still going to get lower results than building an opt-in mailing list.
Social networking sites are beneficial as far as reaching out to people is concerned but for a greatly working channel that will promote your blog outreach campaigns and help you convert the people reached so far into real-time customers, you need an email list. No doubt about that!
For your online business to go viral in earnest, you need a blogger-subscriber relationship database which is achievable by building a mailing list. An email list helps you maintain the leads, get more conversions so fast and make sales.
Getting More Leads & Conversions through a Mailing List
Email is just like a contact list of the people you know, whereas, social media is more like a freelance connection. With an email list, you have complete control over your correspondence.
In the light of these, it doesn’t denote that you should stop using social networks. If you remain active on social media, you will continue getting more awesome subscribers to your opt-in email list.
Reply
Israel Olatunji
- Are you still doing those?
- and what other email marketing do you do yourself i.e.
--- how to capture their email and
--- what sort of email sequence are you sending and
---- how are you using segmentation?
I simply use tripwire offers and tripwire landing pages to capture emails and get one-time visitors into customers. I also use social media to get more subscribers through quality content at all times. I try sending a couple of times per week and I segment subscribers to boost conversions. Thanks for asking! You are highly cherished, friend.
Israel Olatunji
