What Percentage Actually Purchase Out of Those Who Land on Your Sales Page?

Here is an amazing result showing the conversion rate or, simply the percentage of customers who actually purchased upon visiting my sales page.

Here is the breakdown:

• Facebook: 6.4%
• YouTube: 2.3%
• Email: 9.5%
• Twitter: 5.5%

Obviously, email appears to have recorded the highest rate here at almost two times the conversion rate of Twitter. If a social media platform is two times as productive, isn’t that where your energy and time should rather be spent? However, that’s just by the way.

What we’re trying to fashion out here is how valuable an email subscriber is compared to a social media follower. For this fact, I would like to have some data pulled from my own social media and email marketing campaign experience.

Here are a couple of campaigns with figures extracted. I’ve sometimes had up to 50% click rate, though that isn’t as frequent:

Email:

• 29% click rate from 7,025
• 36% click rate from 5,656
• 26.4% click rate from 6,929

Working out the average, that’s a 30.5% click rate. With a list that is truly expected to receive email from you, this may be considered okay.

Now, let’s make a comparison of that to twitter:

Tweets:

• 2.8% out of 3,500
• 3.3% out of 4,400
• 2.5% out of 5,600
• 5.3% out of 4,700
• 3% out of 4,900
• 3.4% out of 4,400