Mel's got a few barriers to purchase (also known as objections).
He has to get his wife's approval before he embarks on his new journey.
His funds are limited due to his wife's job loss and the new baby.
His time is limited due to picking up extra shifts at the factory to address his 'limited funds' issue.
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Ultimateless
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That is such a good way of breaking down who your customers are and where to target your marketing. Thanks, Mel. Will the real Mel please stand up?
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onmyownterms
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onmyownterms
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VRudio
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Hi! Thank you for another informative post. This really helpful and it remind me that some of the things you mention, I didn't even realize we need to do it. Like copywriting, I thought in the sense of seller or owner, but never for the customer. I guess I need to adjust the way I'm thinking, especially now that I want to own an online marketing . Thank you again.
