Your customer profile is made up of five distinct components:
1) Their Values And Goals - What is important to your customer and what do they want to achieve?
2) Where They Obtain Their Information - What kind of blogs do they read and what kind of social media do they use?
3) Problem They Want To Solve - What is their major point of pain?
4) Likely Barriers To Purchase (Objections, etc.) - Are they the sole decision maker? Is price a constraint?
5) Demographics (Age, gender, marital status, etc.) - All the little things that make us human.
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Ultimateless
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That is such a good way of breaking down who your customers are and where to target your marketing. Thanks, Mel. Will the real Mel please stand up?
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onmyownterms
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onmyownterms
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VRudio
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Hi! Thank you for another informative post. This really helpful and it remind me that some of the things you mention, I didn't even realize we need to do it. Like copywriting, I thought in the sense of seller or owner, but never for the customer. I guess I need to adjust the way I'm thinking, especially now that I want to own an online marketing . Thank you again.
