What is the problem Mel wants to solve?
Mel hates his job. He dislikes having to take orders from anyone. He wants to be independent, but has no idea how to start his own business.
His wife just quit her job to have their first child. He's afraid of not being able to secure his family's future.
He also grew up in a single parent household, and although she did as well as she could, he didn't have a father figure in his life. He wants to be at home for his new son.
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Ultimateless
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That is such a good way of breaking down who your customers are and where to target your marketing. Thanks, Mel. Will the real Mel please stand up?
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onmyownterms
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onmyownterms
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VRudio
Premium
Hi! Thank you for another informative post. This really helpful and it remind me that some of the things you mention, I didn't even realize we need to do it. Like copywriting, I thought in the sense of seller or owner, but never for the customer. I guess I need to adjust the way I'm thinking, especially now that I want to own an online marketing . Thank you again.
