Now that you have established your purpose and goal for your new email follow-up marketing series.

Now it's time to organize them starting with the most important one first. Remember this is your wish list, so somethings on your list might take a little more time to accomplished.

Here's how I would organize my series.

• Build a relationship, by getting to know them and finding out what they want.
• Build trust by sharing things about my personal life, whether is restaurants I just ate at over the weekend, or my best hangout spots and vacations.
• Bring them back to my website with blog post articles.
• Increase sales with valuable information they want.
• Increase upsell or signup by motivating them
• Giveaway a free gift as a thank you for purchasing
• Encourage feedback, testimonial, and reviews
• Increase repeated order with something more valuable.

As I mentioned earlier these are goals on my wishlist, and the things mention above are where I would start in the beginning.