This is where you need to spend a lot of time thinking about the main purpose of creating your email follow-up. Think about what you want it to do for you.

I would like my email follow-up sequence to:

1. Increase more sales
2. Increase repeated sales
3. Increase repeated visit to my site
4. Build trust
5. Build a relationship with my readers
6. Create testimonial
7. Create more affiliate signups
8. Increase social sharing
9. Educate my list
10. Collect more feedback
11. Turn them into buyers
12. Increase more engagement
13. Encourage upsells

If you've ever shopped on Amazon, I know you see products that you like but you put them on your wish list. Well, these are goals you want to achieve, but still a working progress so you put them on your wishlist's.

It's important to write down ideas as they pop into your head. That way you can continue to provide something exciting an valuable to your readers. You want you follow-ups messages to do what it suppose to do for your subscribers.