Email follow up series is a powerful tool used to connect with people who have opt-in to your email list. Something about your website, blog-post they made them want more of what you have to offer.
So in order to keep them from unsubscribing, you have to keep engaged.
This is the power of email follow-ups. It a marketing strategy that will keep your subscribers opening your mailing and keep them coming back to your website.
It a marketing strategy that will help you build a relationship with them. See you have to start building trust with your readers first and then present your product or service later.
You email follow-up series should be about your readers and not you. It's not about your products and making a quick sale, nobody is going to buy from someone who they don't trust or no anything about.
Make you're follow up message focus on their needs and not about your needs.
Having an email follow-up sequence on autopilot is the best way to stay in touch with your new subscribers.
So it's important that you do it and do well to get the be conversion in sales.
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Steve