When trying to figure out what direction of your email series will be heading. The first thing to do is to mapping out your goals with a pen and paper. Simply because there is going to be scribbles and blackouts and eraser mark along the way.

What your doing is putting thing where you want them to be. You're trying to figure out where your goals belonged in order to guide your subscribers where they need to go to your email follow-up.

Your mapping out how to build a relationship and trust with them so they will begin to buy from you. When its time to put the things into action and fine-tune your follow-up messages you know it will do what it suppose to do.