When creating your follow-up series you need to shift your attention to your subscribers. This is where you make them understand why they should do business with you.

It's not about making a sale it's about educating them and building trust, so you can get those repeated purchased from them.

When you're thinking about your follow-up messages. You want it to be a clear picture of what you want them to know before they buy from you. Describe to them your attention and what they can expect from you in 2-3 sentences. Let them get the feel of who you are.

Go over the important topic or subject that you want them to get out of your emails

Then determine your destination, think about what your follow-up series should do in the end. Determine the end results. So grab a pen and paper and jot down something.

Here my own example of what I want my follow-up to do.

• I want my follow-up emails to be funny and inspiring from the moment they confirm their subscription.
• I want to provide valuable information to my subscribers so that they will get excited when they receive an email from me.
• I want my email messages to make them think of me as a good friend.
• I want to provide excellent resources and products to my list so they will feel obligated to share my stuff on other social media sites.
  
• I want follow-up message cause them to focus only on my website and products.
  

As you can see this is my destination for my follow-up messages.