The biggest mistake you can make when people subscribe to your list is to be a product pusher. Here's what most people the moment someone join their list Boom! they start blasting them with product offers.

Every mail that they receive in their inbox is about some kind of product offer your promoting. Listen that's the worst thing to do, People will unsubscribe from your list quicker than you can pick up the phone and call dominoes pizza.

Don't be a product pusher get to know them first, let them get to know you. Send follow-up that's about your daily life. Let them get to know who you are before selling to them at first.