1. PPC to Landing Page to Product Merchant
When you pay for traffic to your website let’s say from Google generally it goes directly to the merchant link. This is not always a good thing as it is known that merchants are not that good at converting visitors. This is where you would have a landing page on your website where they would come first and then you would redirect them to buy from the merchant link on your landing page.
That landing page would provide more information specifically about the product that the reader was interested in. Let’s say they clicked on an advertisement for dog food, then your landing page is going to have reviews of the 5 best dog foods with a call to action to buy from the merchant.
Kyle did some excellent training on the structure of a landing page:
https://my.wealthyaffiliate.com/training/components-of-a-landing-page/review-pages
https://my.wealthyaffiliate.com/training/landing-page-optimization/creating-headlines
After reading these you will have a solid idea of how to structure a sales landing page on your website. Although they were written in 2012 the information is still very relevant today.
You can find free templates at these links provided by a helpful community leader:
https://blog.hubspot.com/marketing/landing-page-types
https://blog.hubspot.com/marketing/free-landing-page-templates
Thank you
Nat
Reply
I can honestly say I don't know why that has happened. Perhaps you could ask the technical people here as I've never heard of that happening before.
Perhaps put the question in a blog here as you will then have all the community in with ideas. Diane or Abie may have come across it before, you could perhaps PM them to ask.
Sorry, I can't help.
Lily
What you are describing here is one type of landing page.
Many years ago (sorry not sure when) Google defined a landing page as being any page that a visitor lands on as a result of clicking a SERPS result.
Over the years marketers have defined and given names to landing pages to make it easier to clarify specific purposes for such pages. Probably the most obvious is "squeeze page" meaning a landing page designed to encourage someone to give you their email address.
Google actually doesn't like marketing or sales pages turning up in SERPS! They want SERPS to show paid adverts or organic content.
These facts don't detract however from the value of your information on the different types of marketing and sales landing pages.
:-)
Richard
I agree with what you are saying. Google doesn't want to see these promo landing pages they should be a link from an informative article or review. they have a specific place in our marketing.
Thanks
Lily
Try this link, it's also part of the Bootcamp course. An Introduction to PPC on Bing Ads Lily
