Review Style Landing Pages

Review Pages are most common, and are the most effective style of landing pages. The reason for this is simple. People are information hungry, and prior to purchasing anything (especially online), they want to find out information about all competing products. If you can provide them with quality reviews and comparisons on your site, then you will save them time they would have spent on research and they are much more likely to make a purchase.

An effective review is made up of many components. Each one of these components is very important and adds additional value to a review. They are outlined below:

The first thing that catches a visitor's attention is usually what determines whether they will spend time on your website or not. If a visitor comes to your page and sees nothing but a sea of text with no images and no highlighted text, chances are they are going to leave your page. Keep them interested with a highly relevant header that contains the keywords they used to get to your site. This will instantly draw their attention and will increase your chances of a click-through to the merchant page, thus increasing your chances of a sale.

3-7 Product Reviews

We have tested several different combinations of reviews, and depending on the industry, a page that contains between 3-7 reviews is proven to generate the highest conversions. Today's consumer is smarter than ever, and does research prior to purchasing something online. If you do this research for them, they will be much more likely to purchase a product through your affiliate links.