Introduction
I recently read a great comment by a wonderful and highly successful leader within WA (Nathaniel) that mentioned how he concerns himself more with "conversions" than SEO.
Being an SEO consultant and having experience with all kinds of website traffic initially caused me to pause at Nathaniel's statement. After pondering it a bit, I couldn't help but agree with him.
It can be a daunting task creating website traffic and getting eyeballs on your website.
It has been said for a long time across the web (from many highly experienced webmasters, developers and landing page experts) that you have (on average) about 3 to 8 SECONDS to capture a new visitor's attention and keep them on your page.
What is a Conversion Rate
A website's conversion rate is related to website visitors and resulting sales. Basically, it's the action a user takes on your site and how that user either purchases OR adds some type of value to your site.
The actual formula is something like this:
As you can see, there are other resulting and desirable actions such as a sign-up and hopefully you have qualified traffic and it's already targeted for your niche and not totally generalized or spam traffic.
Reply
Like you said psychology, visuals, catchy marketing, continuous monitoring and improvements to your CTAs , your keyword approach related to relevancy , ( does the way the person arrives to your site make sense based on what you are actually selling or promoting) are all very important parts of the CTA puzzle.
You only have so much time for your reader to make that decision.
So many folks out there do not even have well defined, and easily seen CTA icons.
The easier the process is to your visitor, and the more clear cut it is, the more likely he or she will move forward and make a purchase.
Thanks again for the training PJ.
