Keyword, Keyword stuffing, Keyword research tool, Kyle

Keyword
a keyword is a word or group of words that help the search engines locate the best match for their search.

One of the best blogs here about keyword research from Robert Allen

https://my.wealthyaffiliate.com/robert-a/blog/boos...

Keyword stuffing
was the unethical practice of crafting a website's data to trick a search engine into giving the website a higher rank in search results. By repeating text, per example in the same color as the background, not visible to the visitors.

Keyword research tool
Wealthy Affiliate has its own tool, 30 free searches for free members and unlimited searches for premium members. The WA tool is less comprehensive than Jaaxy.
https://my.wealthyaffiliate.com/kw_research

Kyle
Co-Owner of Wealthy Affiliate and an inspiration to us all.