Use Keywords Wisely

During you own keyword research stage, You will find keywords that are written differently, but are similar in meaning. Group these together and do not separate them.

You NEED to have keywords dedicated to various keyword groups.

On your home page it is fine to target slightly more competitive phrases but do not make them overly competitive.

If you place competitive keywords on it, it can increase your sites “authority”

When a user lands on your homepage, if you have chosen your keywords carefully and wisely, then they will have a greater understanding of what the site is about and are more likely to read it if it is relevant to what they are seeking.

MOST OF THE SITES AUTHORITY DOES COME FROM THE HOMEPAGE.